Travel and Tourism Startups
- Credits: 3
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 1
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Knowledge
• understanding basic concepts in tourism entrepreneurship
• understanding the role and importance of entrepreneurship in tourism industry.
Skills
• adopting of the key steps in the elaboration of tourism business ideas,
• understanding the stages of the entrepreneurial process and the resources needed for the successful development of smart tourism start-up.
Competences
• developing personal creativity and entrepreneurial initiative focused on the travel and tourism.
Indicative content
This course provides practical proven tools for:
1. transforming an idea into a product or service that creates value for others. Transform ideas into real products, services, and processes, by validating the idea, testing it, and turning it into a growing, profitable, and sustainable business.
2. identification the major steps and requirements to estimate the potential of an innovative idea as the basis of an innovative project
3. making a smart business decision in small businesses or start-ups
Support literature
LIGUORI, E. 2016. The Startup Student: Practical Advice on How to Succeed as a Student Entrepreneur. Publisher: Entrepreneurship Education Project Press. 260 strán. ISBN-10: 0997419806 ISBN-13: 978-0997419801.
Start Your Own Travel Business: Cruises, Adventure Travel, Tours, Senior Travel (StartUp Series) Publisher: Entrepreneur Press; Second edition (January 10, 2012), 216 strán. ISBN-10: 1599184338 ISBN-13: 978-1599184333.
GERBER, M. E. Podnikateľský mýtus. 2013. Eastone Books (2013), 232 strán. ISBN 9788081092190.
KIYOSAKI, R. T. 2016. 8 základních lekcí vojenského výcviku pro podnikatele. Pragma, 2016. 184 strán. ISBN: 978-80-7349-605-0.
FRIED, J. - HEINEMEIER HANSSON, D. 2010. Reštart. Vydavateľstvo Aktuell. 264 strán. ISBN 9788089873166.
Syllabus
1. An introduction to startup in Travel and Tourism 2. Essential soft skills for careers in Hospitality and Tourism 3. Developing business ideas in smart tourism 4. Tourism product development process 5. Target market analysis for marketing in Hospitality and Tourism 6. Data and analytics in tourism 7. Financial projections for travel startups 8. Indicators for measuring competitiveness in tourism 9. Startups' traction metrics 10. Financing options for tourism startups 11. Legal Requirements for starting a small business 12. The integrated marketing communication solutions designed specifically for travel and tourism industry. 13. Principles of sustainable tourism in smart start-up entrepreneurship
Requirements to complete the course
20%- continuous written work
20% - semester work on project
60% - written exam
Language whose command is required to complete the course
Slovak, English
Date of approval: 09.02.2023
Date of the latest change: 17.10.2021