International Tourism

Syllabus

1. Development of international tourism in political and economic context in the countries of Central and Eastern Europe. Political decisions and their impact on international tourism 2. International tourism and the position of world destinations in terms of arrivals and incomes. New destinations, the perspective of the so-called white objects on a tourism map. Presentation of tourism of the most geopolitically important countries on the world tourism market 3. Risks in tourism. Risk report from the World Forum in Davos and its application to the conditions of international tourism. Economic, environmental, geopolitical, social, technological risks. Risks that have manifested themselves in international tourism in the recent period, specification in the breakdown of risks according to the report and their negative impacts 4. World Tourism Organization (UN WTO). Competences and competences of the UN WTO. UN WTO what we do. Global Code of Ethics. 5. Tourism policy. Tourism in 2030 - Agenda. Sustainable development goals 6. Competitiveness of destinations on the international tourism market. Criteria, evaluation in accordance with the official document. Evaluation of selected criteria with emphasis on tourism policy, tourism priority, government support for tourism in the Slovak Republic and in selected countries. (V4, Leading tourist countries, etc.). 7. European Union and tourism, institutional security, development strategy of tourism in the EU. Europe as the world's leading tourism destination - a new policy framework for European tourism 8. Long-term EU programs for tourism development. European Capital of Culture. EU support. Interconnection of ECE management at the level of the EU, state, specific ECE destination. Current ECE 9. Long-term EU programs for tourism development. European Destination of Excellence (EDEN). Basic principles of EDEN. Topics for EDEN. Current destinations in EDEN. 10. Collaborative economy in international tourism. International platforms with an emphasis on accommodation and transport services. 11. International tourism in practice in a selected destination and selected companies that provide tourism services mainly for foreign clients 12. Investments in brownfields for tourism needs. Implemented projects abroad. Good practice, case studies on the implementation of brownfields or blackfields projects for the needs of tourism in the Slovak Republic 13. Intercultural dimensions of the human factor in the international tourism market. Requirements for professional equipment and adaptability in the international tourism market. Professional development of employees in international companies. Specific examples based on the study of annual reports of selected international hotel chains, airlines.