Management of Medical and Spa Tourism

  • Credits: 3
  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 1
  • Faculty of Commerce

Teachers

Included in study programs

Tourism Management

Teaching results

Knowledge
The student would gain knowledge about the Management of medical tourism and spa tourism. The aspect of the specification by the connection of the tourism and medical or spa care in the form of the partnership by the realization of the offer.
Competence
The student will be able to manage the cooperation of all stakeholders: healthcare facility, spa facility, insurance company, tourist agency. The student has ability to create package product with content and to manage communication processes, sale processes B2C communication processes and cooperation with the foreign purchasers B2B.
Skills
The student would be able to manage the medical tourism facilities and spa tourism facilities. In respective. Selected tourist facilities (Accommodation, Catering). In the foreign partnership he will be able to communicate with out the language obstacle.

Indicative content

The subject Management of medical and spa tourism offers to student knowledges from the historical development of the health and medical tourism. The medical and spa tourism demand is created by its own stakeholders. The student will gain financial knowledge management, payment in medical and spa tourism, client motivation by the product selection,
creation of medical and spa tourism product. Catering services, guide persons services product, medical and spa tourism localization suppositions, medical and spa tourism development trends with real example – excursion.

Support literature

1. DeMicco, F. J. (2017) Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H). Spojené štáty americké: Apple Academic Press.
2. Kerekeš, J. (2018). Kúpeľníctvo a jeho význam v turizme. Weltprint.
3. Osadchuk, M. A., Osadchuk, A. M., Solodenkova, K. S., & Trushin, M. V. (2020). Health medical tourism: The present and the future. Journal of Environmental Management & Tourism, 11(4 (44)), 809-818.
4. Puczkó, L., & Stackpole, I. (2021). Marketing Handbook for Health Tourism. Spojené štáty americké: Stackpole & Associates.
5. Puczkó, L., Smith, M. K., & Pollar, K. (2018). Exploring Health Tourism. Belgicko: World Tourism Organization (UNWTO).
6. Sarikamis, S. (2022). Medical Tourism in Turkey. World Books Store.
7. Schmerler, K. (2018). Medical Tourism in Germany: Determinants of International Patients‘ Destination Choice. Nemecko: Springer International Publishing.
8. Singh, M. a Subbaraman, K. (2020). Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities. (2020). Spojené štáty americké: IGI Global.
9. Sudip, P. a Kulshreshtha, S. K. (2019). Global Developments in Healthcare and Medical Tourism. Spojené štáty americké: IGI Global.

Syllabus

1. History of medical tourism, core product with offer of medical services 2. History of spa tourism, core product with offer of spa services 3. The creation of medical and spa tourism product by its stakeholders. The suppositions for the cooperation. 4. The medical and spa tourism financial management. Multi sources financing. Clients own financial sources. The healthcare insurance company – cooperation possibilities. 5. The client motivation by the selection of medical tourism and satisfying his own needs. The offer of the specifical additional medical services of product package. 6. The client motivation by the selection of spa tourism and satisfying his own needs. The offer of the specifical additional spa services of product package. 7. The creation of medical tourism product package. Basic services - transport, accommodation, catering. 8. The creation of spa tourism product package. Basic services - transport, accommodation, catering. 9. The creation of the gastronomical offer for medical tourism clients. 10. The creation of the gastronomical offer for spa tourism clients. 11. The part of the offer in medical and spa tourism – special package for the guide persons. 12. The environment and its localization suppositions for medical and spa tourism. The possibilities of leisure time activities with target of hospitality and entertainment. 13. The medical and spa tourism development trends. The real example, good practice in the selected Slovak republic spas – Excursion.

Requirements to complete the course

20 % Continual written work
20 % Semester work
60 % Oral examination

Student workload

Workload: 78 hours
Participation in seminars: 26 hours
Preparation for the processing of the semester project in the form of a professional excursion in specific spas: 16 hours
Processing of the semester project: 12 hours
Exam preparation: 24 hours

Language whose command is required to complete the course

The subject Management of medical and spa tourism is taught in English language. The literature for this subject is in English language. There is a necessary that the student knows English language. The knowledge of the English language is necessary.

Date of approval: 09.02.2023

Date of the latest change: 20.02.2024