International Events management (in English)

Teachers

Included in study programs

Teaching results

Knowledge
By completing the course Management of International Events, students will gain an extensive knowledge base in the field of organization of events with international scope. They will be able to specialize in different types of events, their understanding of the economic as well as organizational aspects. The knowledge will be verified within this subject through the project of a specific event, so that the student is ready to apply their knowledge in practice. Knowledge of event management in cooperation with key stakeholders who, even in partnership business relationships, require high professionalism of the event manager. The student will gain knowledge of economic nature how to master the basic principles of budgeting, cost and revenue calculation in commercial events with an emphasis on determining the selling price as well as defining the break-even point.
Competences
Based on the acquired knowledge, they will be competent to participate in the organization of international events at the managerial level. Their competencies will be demonstrated in the process of creating the event, while they will be able to identify and establish cooperation with the necessary stakeholders and partners, participate in economic budgeting of the event, effectively select sales distribution channels, and design ways of marketing communication according to the event, if it´s B2B or B2C. Working in a team will give the student the opportunity to gain the ability to work together for mutual understanding and tolerance.
Skills
By completing the course, students will improve their skills in the field of creative thinking in event planning, analytical approach to individual steps in processes and the ability to evaluate any necessary corrections. They will acquire these skills directly during the simulation of the semester project. It is a project of an international event that requires communication in English.

Indicative content

The subject of international event management deals with the differentiation of events from different aspects with a focus on different segments of the clientele. Emphasis is also placed on the financing of events, the participation of various stakeholders as well as the economic aspects of organizing events. It also emphasizes the event planning algorithm. It also deals with various risks as well as impacts of events with international scope.

Syllabus

. International events, types of events for holiday and MICE clients 2. Events divided into commercial and non-profit events 3. Event strategy, stakeholders - actors of the event on the supply side 4. Specifics of congress and conference events. Virtual webinar events. 5. Multi-source financing of the event, assumptions, conditions 6. Public procurement in terms of financing from public sources of the state budget or EU funds 7. Sponsorship policy. Sponsorship by the general partner and other partners 8. Participation of participants in the financing of an international event (entrance fees, participation fees). Economic carrying capacity and profitability. Critical break-even point 9. External and internal risks. Critical points and their preventive elimination before the organization of the event 10. Impacts of an international event 11. Event planning algorithm 12. Realization of the event 13. Evaluation of the event from an economic and social aspect

Requirements to complete the course

20% continuous written work
20% semester work
60% written exam

Student workload

Workload: 104 hours
Attendance at seminars: 52 hours
Preparation for seminars: 12 hours
Elaboration of a semester project of a specific simulated event: 20 hours
Preparation for the exam and defense of the project: 20

Language whose command is required to complete the course

Effective meeting management strategies, Aventri, the ultimate e-book. Dostupné na:https://www.aventri.com/hubfs/Aventri%20Content/Aventri%20Ebooks+Whitepapers/Aventri_Effective_Meeting_Management_Strategies_eBook.pdfFERDINANT, Nicole & KITCHIN, Paul. Events Management: An International Approach. London: Sage publications, 2021. 376 p. ISBN 9781529764819.MALLEN, Cheryl & ADAMS, Lorne. Event Management in sport, recreation and tourism. Routledge, 2017. 271 p. ISBN 9781138234765.

Date of approval: 12.03.2024

Date of the latest change: 22.05.2022