International Events management (in English)

Teaching results

Knowledge
By completing the course Management of International Events, students will gain an extensive knowledge base in the field of organization of events with international scope. They will be able to specialize in different types of events, their understanding of the economic as well as organizational aspects. The knowledge will be verified within this subject through the project of a specific event, so that the student is ready to apply their knowledge in practice. Knowledge of event management in cooperation with key stakeholders who, even in partnership business relationships, require high professionalism of the event manager. The student will gain knowledge of economic nature how to master the basic principles of budgeting, cost and revenue calculation in commercial events with an emphasis on determining the selling price as well as defining the break-even point.
Competences
Based on the acquired knowledge, they will be competent to participate in the organization of international events at the managerial level. Their competencies will be demonstrated in the process of creating the event, while they will be able to identify and establish cooperation with the necessary stakeholders and partners, participate in economic budgeting of the event, effectively select sales distribution channels, and design ways of marketing communication according to the event, if it´s B2B or B2C. Working in a team will give the student the opportunity to gain the ability to work together for mutual understanding and tolerance.
Skills
By completing the course, students will improve their skills in the field of creative thinking in event planning, analytical approach to individual steps in processes and the ability to evaluate any necessary corrections. They will acquire these skills directly during the simulation of the semester project. It is a project of an international event that requires communication in English.