International Events management
- Credits: 4
- Ending: Examination
- Range: 4C
- Semester: summer
- Year: 1
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Knowledge
By completing the course Management of International Events, students will gain an extensive knowledge base in the field of organization of events with international scope. They will be able to specialize in different types of events, their understanding of the economic as well as organizational aspects. The knowledge will be verified within this subject through the project of a specific event, so that the student is ready to apply their knowledge in practice. Knowledge of event management in cooperation with key stakeholders who, even in partnership business relationships, require high professionalism of the event manager. The student will gain knowledge of economic nature how to master the basic principles of budgeting, cost and revenue calculation in commercial events with an emphasis on determining the selling price as well as defining the break-even point.
Competences
Based on the acquired knowledge, they will be competent to participate in the organization of international events at the managerial level. Their competencies will be demonstrated in the process of creating the event, while they will be able to identify and establish cooperation with the necessary stakeholders and partners, participate in economic budgeting of the event, effectively select sales distribution channels, and design ways of marketing communication according to the event, if it´s B2B or B2C. Working in a team will give the student the opportunity to gain the ability to work together for mutual understanding and tolerance.
Skills
By completing the course, students will improve their skills in the field of creative thinking in event planning, analytical approach to individual steps in processes and the ability to evaluate any necessary corrections. They will acquire these skills directly during the simulation of the semester project. It is a project of an international event that requires communication in English.
Indicative content
The subject of international event management deals with the differentiation of events from different aspects with a focus on different segments of the clientele. Emphasis is also placed on the financing of events, the participation of various stakeholders as well as the economic aspects of organizing events. It also emphasizes the event planning algorithm. It also deals with various risks as well as impacts of events with international scope.
Support literature
1. Frasch, A. - Zemanová, L. 2021. Predpoklady rozvoja MICE v krajinách V4 na základe vybraných ukazovateľov: Development Opportunities of MICE Tourism in V4 Counries Based on Selected Criteria. MMK 2021: mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky = International Masaryk Conference for PH.D. Students and Young Researchers, pp.91-99
2. Harman, J. - Zemanová, L. 2022. Effect of MICE Tourism on Economic Growth in Selected European Countries. Proceedings of International Conference Economic and Societal Challenges of the European Economy: Conference Proceedings, September 13-15, 2022, Petrovice u Karviné, Czech Republic, pp.57-68.
3. Wagen, L. V. – White, L. 2018. Event Management - For Tourism, Cultural, Business and Sporting Events. Melbourne: Cengage Learning Australia, 544 p. ISBN 9780170394451
4. Zemanová, L. - Frasch, A. 2021. Komparácia ekonomických prínosov v podobe výdavkov vybraných účastníkov MICE v krajinách V4: Comparison of Economic Benefits in the Form of Expenditures of Selected MICE Participants in V4 Countries. Ekonomika cestovného ruchu a podnikanie: vedecký časopis Obchodnej fakulty Ekonomickej univerzity v Bratislave, 13(2), pp.57-63
5. Zemanová, L. - Vávra, M. 2022. Accommodation Infrastructure as a Revenue Generator in Mice Sector: Ubytovacia infraštruktúra na Slovensku ako generátor príjmov v oblasti MICE. Ekonomické rozhľady: vedecký časopis Ekonomickej univerzity v Bratislave, 51(1), pp.27-44.
6. Ziakas, V. – Getz, D. 2023. Cases For Event Management and Event Tourism. Oxford: Goodfellow Publishers Limited, 198 p. ISBN 978-1-915097-35-4
Syllabus
1. International events, types of events for holiday and MICE clients 2. Events divided into commercial and non-profit events 3. Event strategy, stakeholders - actors of the event on the supply side 4. Specifics of congress and conference events. Virtual webinar events. 5. Multi-source financing of the event, assumptions, conditions 6. Public procurement in terms of financing from public sources of the state budget or EU funds 7. Sponsorship policy. Sponsorship by the general partner and other partners 8. Participation of participants in the financing of an international event (entrance fees, participation fees). Economic carrying capacity and profitability. Critical break-even point 9. External and internal risks. Critical points and their preventive elimination before the organization of the event 10. Impacts of an international event 11. Event planning algorithm 12. Realization of the event 13. Evaluation of the event from an economic and social aspect
Requirements to complete the course
20% continuous written work
20% semester work
60% written exam
Student workload
Workload: 104 hours
Attendance at seminars: 52 hours
Preparation for seminars: 12 hours
Elaboration of a semester project of a specific simulated event: 20 hours
Preparation for the exam and defense of the project: 20
Language whose command is required to complete the course
Studying foreign literature requires knowledge of Slovak and English
Date of approval: 09.02.2023
Date of the latest change: 20.02.2024