Innovation in Tourism

  • Credits: 7
  • Ending: Examination
  • Range: 2P + 2C
  • Semester: summer
  • Year: 1
  • Faculty of Commerce

Teachers

Included in study programs

Tourism Management

Teaching results

Knowledge
The student will acquire theoretical knowledge in the field of innovation in tourism. These are mainly based on the environment of the Nordic science school, which focuses on the specifics of the production of tourism services. The student will understand the main theoretical basis of innovation in tourism, the effect they bring for producers, consumers and society, the applied management process in the process of innovation implementation, business model and consulting projects in the implementation of innovation in the production and distribution of tourism services.
Skills
The student will be able to identify relevant data, obtain information, analyze it and synthesize it to identify the optimal innovative solution. He will be able to independently formulate recommendations and independently evaluate the possibilities of implementing changes in the tourism environment. Can evaluate the methodological possibilities of solving the creation of an innovation project and create a project for the implementation of innovation in the tourism environment.
Competences
Through the solution of case studies in the team, student will acquire an active approach to cooperation and responsibility for managing the work team. The student will be able to professionally present their own solutions and creative thinking to develop the processes of implementation of technological and non-technological innovation in specific conditions in the position of innovation manager, resp. innovation consultant.

Indicative content

Theoretical basis of innovation in the environment of tourism services production. Innovation policy and innovation systems in tourism. Innovative environment of economy. Measuring innovation. Competitiveness of tourism enterprises and their innovative activity. Knowledge management in tourism. Open innovation in tourism. Dynamic service companies - gazelles in tourism. Financing innovation. Information and communication technologies in tourism. Prerequisites for effective use of ICT in tourism. The impact of ICT on the creation of new business models in tourism. The process of implementing technological innovation (ICT) in a tourism business.

Support literature

Základná literatúra:
KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Inovácie v cestovnom ruchu: prípadové štúdie. 1. vyd. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 119 s. ISBN 978-80-7556-117-6
Odporúčaná literatúra:
HALL, Colin. Michael - WILLIAMS, Allan. Tourism and Innovation. 2 st Editon. New York: Rouledge, 2019. 260 p. ISBN13: 978–0–415–41404–3 (hbk) ISBN13: 978–0–203–93843–0 (ebk).
IVANOV, Stanislav - WEBSTER, Craig. Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality. 1st Editon. Esmerald Publishing, 2019. ISBN 978-1-78756-688-0. 274 p. doi:10.1108/978-1-78756-687-320191003
KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. The Innovation in Services and Service Economy. 1st Editon. Praha: Wolters Kluwer, 2022. 87 p. ISBN 978-80-7676-379-1.
KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Vplyv inovačného prostredia ekonomiky na cestovný ruch. In Súčasnosť cestovného ruchu v trajektórii budúcnosti. 1. vyd. Zlín : Radim Bačuvčík - VeRBuM, 2020. s. 29-56 . ISBN 978-80-88356-05-9.
KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Management of Ecological Innovations in Urban Hotels. In Revista de Gestão Social e Ambiental. Rio de Janeiro: Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao, 2023. Vol. 17, no. 8. pp. 1-12. ISSN 1981-982X.

Syllabus

1. Theoretical basis of innovation in the environment of tourism services production. Application of the principles of knowledge economy in tourism. Typology of innovations in tourism. Innovative impulses in tourism. Innovative effects. Innovation and imitation. Nordic Theoretical School of Innovation in Tourism. 2. Innovation policy and innovation systems in tourism. Principles and importance of innovation policy, tools of innovation policy. Innovation policy in the Slovak Republic. Nordic innovation system in tourism. 3. Innovative environment of economy. Components of the innovation environment. Evaluation systems of innovation environment. Impact of innovation on competitiveness and performance in tourism. 4. Measuring innovation. The issue of measuring innovation in tourism, the theoretical basis for the creation of metrics of innovation activities. Functional system for measuring innovation in tourism. 5. Competitiveness of tourism enterprises and their innovative activity. The impact of the innovation of a tourism company on its competitiveness. Analysis of economic parameters of competitiveness and innovation of tourism in the Slovak Republic and the EU. 6. Knowledge management in tourism - a tool for strengthening the transfer of knowledge and innovative activities. The process of identifying the innovation incentive and the proposal for the implementation of innovation. Evaluation of the innovation process in a tourism company. 7. The process of implementing innovation in a tourism company. Evaluation of corporate potential to ensure innovation activity, personnel competencies, competencies and responsibilities, innovation costs, map of the process of innovation activity, evaluation of innovation performance. Innovation implementation plan in a tourism company. 8. Open innovation in tourism. Open innovation model, stakeholders, implementation phases, effects of open innovation. Measuring the effectiveness of the open innovation model in tourism. 9. Dynamic service enterprises - gazelles in tourism. The importance of existence and factors of development of dynamic enterprises in tourism. Characteristics and support options. Existence of dynamic tourism enterprises in the Slovak Republic. 10. Financing innovation. Possibilities and sources of financing innovative activities in a tourism company, advantages and disadvantages, availability of financing. Business profit, equity, bank loans, crowdfunding, mezzanine, grants, block-chain tokens and more. 11. Information and communication technologies in tourism. Prerequisites for effective use of ICT in tourism. Reasons for the introduction of information and communication technologies in tourism. Main benefits and trends of electronic business (e-business) and trade (e-commerce) for tourism companies. Defining the determinants of the effective use of ICT that gives CR companies a competitive advantage. 12. The influence of ICT on the creation of new business models in tourism. Electronic tourism, virtual tourism, viral marketing. Simultaneous operation of four partial driving forces of information technologies (so-called Nexus of Forces): cloud services, mobility, social networks and big data in tourism enterprises. 13. The process of implementing technological innovation (ICT) in a tourism company. Demand as a starting source for service innovation. Implementation of the innovation implementation process. Evaluating the effectiveness of innovation. Identification of effects from innovation implementation. Assessing the effectiveness of change.

Requirements to complete the course

Individual work, case study - team work, written exam
Seminars 40%, of which:
Seminar activity 15%
Elaboration and presentation of a case study
in the team 25%
Final written exam. 60%

Student workload

Total student workload: 182 hours. Of this:
Attendance at lectures: 26 hours
Attendance at seminars: 26 hours
Preparation for seminars: 13 hours
Elaboration of a case study in the form of team cooperation: 45 hours
Preparation of partial individual tasks for seminars: 26 hours
Preparation for the exam: 46 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 09.02.2023

Date of the latest change: 27.02.2024