Digitalization and Transformation of Business Models

Teaching results

Students will possess following abilities:
- understand current trends in digitization, the potential of digitization, assess the opportunities and risks arising from it, perceive digitization as a challenge for the growth of international societies, perceive the importance of the legislative environment for digital business,
- study business models, realize the global framework of possibilities to create, capture and share value for the customer through digital technologies, artificial intelligence, understand digital transformation, understand the related processes in creating digital business model.
Students will obtain following skills:
- critically perceive trends in digitization, effectively evaluate opportunities and risks, understand the evolutionary nature of digitization,
- the ability to assess the digital readiness and maturity of society, to decide to change the existing business model and to create an innovative digital business model in an international environment,
- integrate digital tools and systems into the corporate culture and processes of international society in the context of digital transformation,
- develop new digital products and services for the global market and be able to sell them locally and address their competitiveness.
Students will gain following competences:
- think in the dimensions of international business logic in creating digital business models and added value for customers and perceive the ethical, legal, economic, environmental and social impacts that come with the use of a wealth of data and sophisticated analysis,
- identify the problem, simply name it, propose a creative conceptual solution for the transformation of the business model based on a comprehensive case study case study,
- discuss, correctly and factually argue, defend and present their opinion in a discussion with the teacher and colleagues in the study group.