Business in the Practice 1 - McCARTER

Indicative content

The main objective of the course is to teach students how to solve real-life tasks assigned by McCarter joint-stock company using the project-based learning method and, based on the available data obtained from the company, to develop a sub-line marketing support, which will include market data analysis, customer selection and forms of sales support or solve other tasks assigned by the company. It also includes expert lectures by the company's top management and invited practitioners.