Business in the Practice 1 - MERCEDES

Teachers

Included in study programs

Teaching results

Knowledge:
Students will gain the ability to understand and analyze the basic processes taking place in the
entities of economic operations in the field of trade, marketing, international trade and business,
tourism and services. They will gain knowledge about the analysis of the environment in which the
entities operate. They will gain knowledge about ways and approaches to solving various situations
associated with the normal operation of for-profit and non-profit sector organizations.
Practical skills:
Students will be able to apply enterprise policy tools in the specific conditions of the selected entity
of economic operations. They acquire the ability to decide and propose solutions to projects and
problems at the operational and tactical level. They will be able to critically evaluate alternative
solutions to problems in trade, marketing, international trade, tourism and services.
Competencies:
Students will gain the ability to search and analyze the data needed for a selected subject of
economic practice, the ability to design alternative development scenarios, the ability to use analysis
and synthesis. They can divide the tasks of teamwork at the operational and tactical level of the
selected subject of economic operations.
Individual knowledge, practical skills and competencies may differ according to the profile of the
graduate and the educational goals of the study program in which the subject is taught.

Indicative content

Getting familiar with a selected entity of economic operations, business and production company,
service company, embassy of the Slovak Republic abroad, tourism company at the national
and international level. Marketing environment. Analysis of market opportunities also in the
international context in the segment of trade, marketing, international trade, international business, tourism and services.

Support literature

1. KOTLER, P. ̶ KELLER, K. L. Marketing management. Praha : Grada Publishing, 814 p.
ISBN 978-80-247-4150-5.
2. KITA, J, a kol. Marketing. Bratislava : IURA EDITION, 2010. 411 s. ISBN
978-80-8078-327-3.
3. BALÁŽ, Peter, a kol. Medzinárodné podnikanie. Bratislava : Sprint 2, 2019, 304 s. Economics.
ISBN 978-80-89710-51-5.
4. ZORKÓCIOVÁ, Otília a kol. Medzinárodný marketing. 1. vyd. Bratislava : Vydavateľstvo
EKONÓM, 2016. 309 s. ISBN 978-80-225-4332-3.
5. NOVACKÁ, Ľudmila et al. Cestovný ruch, technika služieb, delegát a sprievodca. Recenzenti:
Marián Bujna, Kristína Viestová. 3. dopl. vyd. Bratislava : Vydavateľstvo EKONÓM, 2014. 475
s. [23,8 AH]. ISBN 978-80-225-3948-7.
6. NOVACKÁ, Ľudmila et al. Cestovný ruch, technika služieb, Vydavateľstvo EKONÓM, 2021.

Requirements to complete the course

20% final evaluation by selected companies
80% final presentation of the results of the semester work

Student workload

Total study load: 104 hours
Attendance at seminars: 12 hours
Preparation for seminars: 40 hours
Elaboration of a semester project: 52 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 10.10.2022

Date of the latest change: 02.06.2023