Advertising (in English)

Teaching results

After completing the course, students will expand their knowledge in the field of marketing communication. They will deepen their knowledge of the importance of advertising as one of the elements of marketing communication. They will get acquainted with the history and development of advertising and its present, with its functions and tasks. They will gain knowledge about the process of creating an advertising campaign, about the advertising strategy and its application in practice and about the creative tactics used in creating advertising messages. They will gain an overview of the current market of communication agencies. They will gain knowledge about current trends and perspectives of advertising and about the specifics and possibilities of creating advertising in the online environment using digital technologies.
Graduates of the course will be able to identify and analyze the conditions and processes related to the market in which they will work. They will be able to prepare a brief for the agency from the client's position. They can choose the right advertising agency to work with for a given product and market. They understand new trends in advertising on the Internet and in social media.
Upon successful completion of this course, students will acquire competencies that will enable them to apply themselves in middle management positions in the field of advertising, both in manufacturing and trading companies, as well as in service companies and in the non-profit sector. They will be able to work in junior positions in marketing, communication or advertising agencies. They can solve operational problems in solving issues related to the creation of advertising campaigns.