E-commerce (in English)
- Credits: 4
- Ending: Examination
- Range: 2P + 2C
- Semester: summer
- Year: 1
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
The Internet has fundamentally changed the way companies sell products and services. Students gain knowledge about the origin and evolution of the Internet and its function and position in the business and marketing activities of the company. Students will get acquainted with e-commerce and e-business, understand the impact of the Internet on traditional marketing and commerce, learn how to create and manage the company's presence internally and what business and distribution models a company can implement in doing business on the Internet.
Thanks to the acquired skills, the graduate of the course will find employment in managerial positions in all types of modern companies, in companies with a focus on digital business, in solving managerial and marketing problems and will be able to effectively manage company resources and manage human resources oriented in their work to the digital environment.
Graduates of the course will understand the importance of the Internet for the current business strategy of the company, will be able to evaluate new opportunities for the company in the digital environment, will be able to build and manage the distribution strategy of the company connected with digital technologies, will understand the importance of Internet security the Internet.
Indicative content
E-commerce and E-business serve as an introduction to Internet commerce and explain the importance of the digital environment for today's business. The course explains the origin and history of the Internet, defines and explains business models and concepts of e-commerce, clarifies the infrastructure of www (world-wide-web) environment, deals with building a website, testing, personalization and continuous customization, clarifies online security and payment systems, defines marketing concepts and marketing communication in e-commerce, deals with ethical, social and political aspects of e-commerce, explains the electronic sale of goods and services and their promotion in digital media, categorizes social networks and defines B2B trading in the electronic environment.
Support literature
1. KENNETH, C. Laudon - TRAVER G., Carol. E-commerce: business, technology, society. Nakladateľ: Pearson Education Limited, 2023. 800 s. ISBN 9781292449722
2. QIN, Zheng - SHUAI, Qinghong – WANG, Guolong – ZHANG, Pu – CAO, Mengyu – CHEN, Mingshi. E-Commerce. Nakladateľ: Springer, Berlin, 2022. 424 s. ISBN 9789811964374.
3. YBALLE, Genaro. Ecommerce Business Steps To Get Explosive E-Commerce Sales And Profits: E-Commerce Key Strategies. Vydavateľstvo: Amazon Digital Services LLC - KDP Print US. 2021. 250s. ISBN 9798473988734
Syllabus
1. The Internet and its beginnings 2. E-commerce and business 3. The influence of the Internet on 4P 4. Building an online presence 5. Identification and testing of key website parameters 6. Internet payment systems and their security 7. Types and business models of electronic commerce 8. Marketing concepts of electronic commerce 9. Electronic commerce distribution organization 10. Social networks and consumer interaction 11. Search engines, comparators and aggregators as a necessary part of e-commerce marketing strategy 12. Creation and distribution of content and marketing communication on the Internet 13. Legal and moral aspects of electronic commerce
Requirements to complete the course
20 % - continuous assignments
20% - semestral test
60 % - final exam
Student workload
Total study load: 104 hours
Participation on lectures: 26 hours
Participation on seminars: 26 hours
Preparation for seminars: 13 hours
Continuous assignments: 13 hours
Preparation for final exam: 26 hours
Language whose command is required to complete the course
English
Date of approval: 23.02.2023
Date of the latest change: 06.03.2024