Consumer Position on the European Union Market

Teaching results

By completing the course, students gain a broader knowledge of the consumer himself and his position in the market. They will learn to perceive the position of the consumer in the B2B market and the B2C market. They will get to know the functioning of the EU single market and the advantages and disadvantages for the consumer himself. They will gain knowledge about the gradual enlargement of the EU to new countries, which brings with it differences in consumer behavior, culture, living conditions and needs. For the consumer, this means a number of benefits - choice, competition, comparison of options and so on. On the other hand, the consumer is confronted with possible unfair practices of producers, retailers, many legislative measures, in which it is difficult to navigate. Students will get to know these situations and learn to solve them. They will consolidate knowledge of consumer rights and obligations in the EU market and gain knowledge of the functioning of individual institutions within the EU from the consumer's point of view.
Knowledge: Students will gain knowledge of important aspects of the EU market. They will learn to understand the interconnectedness of individual institutions, legislative measures and EU programs directly to the consumer.
Competence: Graduates of the course will be able to use individual information related to the position of consumers in the EU single market. They will acquire competencies and learn to deal with crisis situations in which the consumer may find himself during his presence on the market.
Skills: Upon successful completion of this course, students will acquire skills and experience that will allow them to orient themselves very effectively in the EU market, make the right decisions in various shopping and business situations and apply their knowledge in everyday life.