Digital Skills for Tourism
- Credits: 5
- Ending: Examination
- Range: 4C
- Semester: winter
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Knowledge
After completing the course, the student will gain knowledge in the field of information technology used in tourism. Students will understand the principles of constantly evolving new devices with intelligence and network connectivity, will gain orientation in collaboration and presentation tools.
Skills
The course enriches students in the field of tourism with skills in collecting, processing and interpreting data in the form of information. Necessity is the ability to control the ever-evolving information and communication tools from the perspective of mutual collaboration.
Competencies
After completing the course, the student will acquire competencies in the use of information systems for information management, for the promotion and sale of tourism services. Through collaboration tools, he will be able to create and manage tourism development projects in target cities and regions.
Indicative content
The course develops digital skills in the area of digital marketing skills and focuses on social media, advertising, SEO. At the level of business skills, it is necessary to be able to orientate in the field of data analysis and predictive modeling and ultimately in the basic of the latest collaboration and localization tools, tools for data collection, interpretation, presentation and visualization. Last but not least, the course orients the graduate in the field of information systems security.
Support literature
1. Kokles, M., Romanová, A. (2020) Informatika. Sprint 2, 250 s., ISBN:
978-80-89710-40-9
2. Winston, W. et al. (2021) Microsoft Excel Data Analysis and Business Modeling (Office 2021 and Microsoft 365), 7th Edition. 1168 s., ISBN 978-0-13-761366-3
3. LOPEZ-CORDOVA, Ernesto. Digital Platforms and the Demand for International Tourism Services. The World Bank, 2020.
Syllabus
1. Website and its use 2. Social media and social networks 3. Social networks and their specifics 4. Digital advertising 5. Information systems in CR - GDS, reservation systems and their connection to web reservation services, hotel information systems, restaurant systems, etc. 6. Information systems in CR - Enterprise Resource Planning (ERP), Property Management Systems (PMS), 7. Information systems in CR - Customer Relationship Management (CRM). Electronic Point of Sale (EPOS) systems and their use in CR. 8. Data analytics in the digital age 9. Communication and collaboration tools in tourism 10. Virtual and augmented reality and their use in tourism. 11. Payment systems in tourism 12. New trends in tourism 13. Basics of digital data security
Requirements to complete the course
40% continuous semester assessment
60% written exam
Student workload
Workload: 130 hours
Attendance at seminars: 52 hours
Preparation for seminars: 8 hours
Processing of continuous assignments: 8 hours
Preparation for written verification of knowledge: 16 hours
Preparation for the final exam: 46 hours
Language whose command is required to complete the course
Slovak, English
Date of approval: 23.02.2023
Date of the latest change: 03.03.2024