Project Management in Marketing
- Ending: Examination
- Range: 12sP
- Semester: summer
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
By completing the course, students gain knowledge in the field of project management in the areas of marketing. They will have an overview of the principle of preparing projects for the needs of marketing goals. They will gain knowledge about the form of writing project applications, project management, financing, budgeting, evaluation of project activities and its successful completion.
After completing the course, students should be able to apply the knowledge in the field of middle management for the field of project management. They will be able to submit the project, determine its funding - budgeting and evaluate its results.
By completing the course, students will acquire competencies, based on which they will be able to search for opportunities in the market as well as respond to market challenges
Indicative content
Project characteristics and peculiarities of marketing projects, project management, team project management, formulation of topics, methods and procedures of evaluation of marketing projects, indicators and procedures focused on operational goals and company-wide financial goals, methods and procedures of evaluation of customer perception, marketing indicators and procedures focused on for customers, methods and procedures for evaluating pricing strategies, groups of indicators and procedures focused on the product and product portfolio, methods for evaluating marketing activities in advertising media, evaluation of sales support, sales and distribution channel management, processing of summary evaluation of marketing project, evaluation of processing assignments and tasks to simulate the evaluation of marketing projects.
Support literature
1. Artiukhov, A., Rehák, R.: Projektový manažment v marketingu, skriptum – v spracovaní, plán vydania do september 2024
Syllabus
1. Project characteristics, project categories, innovative projects. Peculiarities of marketing projects, management in design. 2. Project management, team project management, principles and design process, project phases. 3. Formulation of topics, assignments and focus of marketing projects to simulate the use of marketing project evaluation methods 4. Methods and procedures of evaluation of marketing projects. Indicators and procedures focused on operational goals as well as company-wide financial goals. 5. Methods and procedures for evaluating the share of customer perception, market share and competitive position. 6. Marketing indicators and procedures focused on customers, profitability and customer value for the company. 7. Methods and procedures for evaluating pricing strategies 8. Groups of indicators and procedures oriented to the product and product portfolio. 9. Methods of evaluating marketing activities in advertising media, on the Internet and through social media. 10. Evaluation of sales support, sales and management of distribution channels 11. Elaboration of a summary evaluation of a marketing project 12. Evaluation of processing assignments and tasks to simulate the evaluation of marketing projects. 13. New procedures and trends in the field of evaluating the success of marketing projects.
Requirements to complete the course
40% semester work
60% written exam
Student workload
Workload: 78 hours
Attendance at lectures: 12 hours
Attendance at seminars: 0 hours
Preparation for seminars: 12 hours
Elaboration of a semester project: 12 hours
Preparation for written verification of knowledge: 0 hours
Preparation for the exam: 42 hours
Language whose command is required to complete the course
Slovak
Date of approval: 29.03.2023
Date of the latest change: 17.10.2023