Business in Practice 2
- Credits: 4
- Ending: Examination
- Range: 12sP
- Semester: winter
- Year: 3
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Outcomes:
Students will gain the ability to understand and analyze the basic management processes taking place in the subjects of economic practice operating in the field of trade, marketing, international trade and business, tourism and services and analyze them. They will gain knowledge of approaches to coordination and management of middle and senior management activities. They will gain knowledge of project management.
Practical skills:
Students will be able to identify and apply the tools of middle and senior management in the specific conditions of the selected subject of economic operations. They acquire the ability to decide and propose solutions to projects and problems at the operational and tactical level. They will be able to critically evaluate alternative solutions to problems in trade, marketing, international trade, tourism and services.
Competencies:
Students will gain the ability to delegate competencies in the management of a selected entity. They will be able to design and delegate activities under alternative scenarios. They can divide the tasks of teamwork at the tactical and strategic level of the selected entity.
Knowledge, practical skills and competencies may differ according to the profile of the graduate and the educational goals of the study program in which the subject is taught.
Indicative content
Entrepreneurship in practice is focused on the comprehensive practical performance of the student, which is realized in several forms, such as solving projects (project-based learning) in a selected club in the segment of international trade, tourism or marketing and business management. Furthermore, it can be participation in an ERASMUS + study or ERASMUS practice, or another suitable form chosen by the teacher in coordination with the representative of economic practice, including a visit to the workplace or workplaces of a practice partner.
Support literature
1. HANULÁKOVÁ, Eva – ČVIRIK, Marián. Marketingový manažment. Bratislava: Vydavateľstvo EKONÓN, 2021. 130 s. ISBN 978-80-225-4886-1.
2. KUCHTA, Martin. Digitálny marketing : marketingová komunikácia na internete. Recenzenti: Jakub Horváth, Peter Hacek. - 1. vydanie. - Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2022. - 184 s. ISBN 978-80-225-4974-5.
3. DANESHJO, Naqibullah. Manažérstvo inovácii. Košice: Vydavateľstvo Petit s. r. o., 2020. 102 s. ISBN 978-80-971555-6-8.
4. DAŇO, Ferdinand – DRÁBIK, Peter – REHÁK, Róbert – VERNEROVÁ, Dominika. Distribúcia (Distribúcia v marketingu, Distribučný manažment). Bratislava: Vydavateľstvo Ekonóm, 2022. 328 s. ISBN 978-80-225-4962-2.
5. BAUMÖHL, Eduard a kol. Manažérske rozhodovanie v marketingu. Bratislava : Vydavateľstvo Ekonóm, 2023. 126 s. ISBN 978-80-225-5060-4.
6. ZUBAĽOVÁ, Ľubica – DRIENIKOVÁ, Kristína – PUŠKÁROVÁ, Paula. Ekonomika a obchodná politika rozvojových krajín. Praha: Leges, 2022. 188 s. ISBN 978-80-7502-605-7.
7. KITTOVÁ, Zuzana. The European Union as a Major Trading Player in the Global Economy. Handbook of Research on Social and Economic Development in the European Union. Herschley, USA: IGI Global, 2020. 45-68 s. ISBN 978-17-998-1188-6. ISSN 2327-5677.
8. KAŠŤÁKOVÁ, Elena - RUŽEKOVÁ, Viera. Medzinárodné obchodné operácie. Bratislava : Vydavateľstvo EKONÓM, 2019. 200 s. ISBN 978-80-225-4611-9.
9. PAVELKA, Ľubomír, RUŽEKOVÁ, Viera, ZUBAĽOVÁ, Ľubica. Inštitucionálna podpora financovania exportu a zahraničných investícií vo vybraných krajinách EÚ. Praha: Leges, 2021. 196 s. ISBN 978-80-7502-503-6.
10. FERENČÍKOVÁ, Soňa – ZÁBOJNÍK, Stanislav – PÁSZTOROVÁ, Janka – HLUŠKOVÁ, Tatiana – KRAJČÍK, Daniel. Stratégia medzinárodného podnikania. Bratislava: Vydavateľstvo EKONÓM, 2021. 327 s. ISBN 978-80-225-4898-4.
11. MICHÁLKOVÁ, A, et. al.: Economics of Tourism. Regional aspects. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 138 s. ISBN 978-80-7556-121-3.
12. NOVACKÁ, Ľudmila a kol. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín: Radim Bačuvčík - VeRBuM, 2020. 370 s. ISBN 978-80-88356-05-9.
13. MURA, Ladislav – BAŽÓ, Ladislav. Kontroling malých a stredných podnikateľských subjektov v službách a cestovnom ruchu. Bratislava: Vydavateľstvo Ekonóm. 2024.
14. KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Inovácie v cestovnom ruchu: prípadové štúdie. 1. vyd. České Budějovice: Vysoká škola evropských a regionálních studií, 2023. 119 s. ISBN 978-80-7556-117-6.
15. NOVACKÁ, Ľudmila. Súčasnosť cestovného ruchu v trajektórii budúcnosti. Zlín : Radim Bačuvčík - VeRBuM, 2020. 370 s. Dostupné na : https://of.euba.sk/www_write/files/veda-vyskum/publikacie/2021-1-19-novacka-sucasnost-cr.pdf
Syllabus
Individually according to individual clubs, e.g. - Assignment of a professional topic and its solution during the semester with the support of the economic practice coordinator. - Professional lectures and discussion on the issue. - Discussion of students with a representative of top management and a representative from practice. - Excursions and tours of the work spaces of a practice partner. - Work at representative bodies of the Slovak Republic. - Practical performance in the field of tourism. - Solving ad hoc problems (assigned by the teacher or representative of economic practice).
Requirements to complete the course
Teamwork.
Term project.
Final presentation.
Rating:
10% partial presentations
30% processing of semester work
60% final presentation and answers to questions from practice and faculty representatives.
Student workload
Number of credits: 4
Participation in seminars: 26 h
Processing of the semester project: 52 h
Preparation for seminars: 26 h
Language whose command is required to complete the course
Slovak, English
Date of the latest change: 07.03.2024