Financial and Price Decision Making in Trade
- Credits: 4
- Ending: Examination
- Range: 24sP
- Semester: winter
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
By completing the course, students acquire knowledge about the financial management of a business enterprise in the context of the goal or objectives of business. They will get acquainted with the connection of financial planning with business planning and marketing activities in the markets of target customers, with financial controlling and with the use of its tools and procedures in the company. They will gain knowledge about methods, procedures, indicators and their use in analysis and in predicting the financial situation of a business, in a detailed analysis of the effectiveness of marketing expenses and the impact of decisions on pricing strategies and pricing on the company's financial results.
Graduates of the course will be able to perform the necessary financial analysis concerning the optimization of financial and property structure of a business, evaluate business efficiency in various areas of business, using appropriate procedures, and especially interpret calculated indicators and results in the context of economic and business goals. They will learn to predict the financial situation of suppliers and customers and then use the information obtained in business relationships. They understand the current approach to the analysis of marketing and business costs of a business and evaluation through partial and synthetic indicators such as customer profitability or profitability of marketing investments. They will be able to evaluate the effects of pricing decisions concerning the company's marketing goals.
Upon successful completion of the course, students will acquire competencies that will enable them to apply in business positions operating in more complex and demanding consumer and business markets. They can connect and solve problems of a strategic and operational nature, link the financial aspects of business with marketing and business activities, and strengthen their readiness for business negotiations and price negotiations.
Indicative content
Financial management and business development of a business enterprise; specific of commercial enterprises. Business financial management and linking financial planning with business plans and marketing activities in the marketplace; balance sheet, imbalance, net working capital, structure, use of assets and its management. Financial controlling and application of its selected activities in the company; working capital controlling, liquidity controlling, other ratios. Predicting the development of the financial situation of a business enterprise; models, indicators, quick test, Altman's Z score, creditworthiness index. Evaluation of performance as a whole and use of performance indicators of marketing and business activities of the company; economic profit, marketing costs, customer profitability, CLV, ROMI. Decision-making on pricing strategies, in pricing with an impact on the company's financial results; analysis of pricing strategies and tactics. Prices in e-commerce.
Support literature
1. ORESKÝ, Milan – REHÁK, Róbert. Finančné a cenové rozhodovanie v obchode. Bratislava: Wolters Kluwer, 2023. ISBN 978-80-571-0575-6.
2. ŠLOSÁROVÁ, Anna – BLAHUŠTIAKOVÁ, Miriama. Analýza účtovnej závierky. Bratislava: Wolters Kluwer, 2020. ISBN 978-80-571-0167-3.
3. WATSON, Denzil – HEAD, Antony – CHAN, Dora. Corporate Finance: Principles and Practice, 9th edition. Harlow: Pearson Education Limited, 2023. ISBN 9781292450957.
Syllabus
1. Financial management and business development of a business enterprise. 2. Principles of financial decision-making and financial management of a business enterprise, capital and financial structure. Business asset management. 3. Basic principles and techniques in finance 4. Financial and controlling and its main activities 5. Application of selected indicators of financial controlling in a business enterprise 6. Prediction of the financial situation of the company 7. Analysis of quantitative results and evaluation of business firm efficiency. 8. Modern methods of evaluating the performance of a business enterprise 9. Performance indicators of marketing and business activities. 10. Evaluation of projects in terms of financial effects 11. Decision-making in the areas of pricing strategies, pricing and the impact on the company's financial indicators 12. Pricing in e-commerce and in specific areas of business 13. Innovations and new trends
Requirements to complete the course
100% written exam
Student workload
Workload: 104 hours
Attendance at lectures: 24 hours
Attendance at seminars: 0 hours
Preparation for seminars: 0 hours
Preparation for written verification of knowledge: 10 hours
Preparation for the exam: 70 hours
Language whose command is required to complete the course
Slovak, English
Date of the latest change: 03.03.2024