Business Marketing (in English)

Teaching results

By completing the course, students gain knowledge about the characteristics of business markets, their differences from consumer markets, the current perception of value creation in supply networks as the basis of modern business marketing, along with dynamic changes in business relationships in the conditions of Industry 4.0. They will get acquainted with the purchasing system in the company, with the essential activities and decisions of the company in the purchase of all types of inputs to the company. They will gain knowledge about the organization and management of sales in the company, the systems of the sales planning and business activities, the connection of the development of market demand with the processes in the company and the purchasing system; on the role, content and goals of business negotiations, on the roles and activities of sales staff in buying and selling, on the evaluation of sales performance in the company.
Graduates of the course will be able to implement the necessary activities and decisions that are part of the company's purchasing system, be able to communicate and cooperate with in-house partners and customers. They understand how to predict the development of sales of business products and process sales plans, along with the link to create a purchasing plan, taking into account the specifics of processes in each company. They will learn how to formulate market offers, how to negotiate and build business relationships from the positions of buyers and sellers of the company, to communicate with business partners in distribution channels and customers. They can process customer portfolio analyzes, monitor customer profitability and the development of customer cycle value.
Upon successful completion of the course, students will acquire competencies that will enable them to apply for business and business-managerial positions in all types of companies in purchasing activities, marketing activities, positions in sales departments. They can solve problems of strategic and operational nature within the business activities of the company. They will acquire professional adaptability to changes in business relations and an appropriate degree of flexibility in responding to dynamic changes in business partners, they will acquire a proactive approach to the supply market and to the demand market.