E-commerce

Teaching results

The Internet has fundamentally changed the way companies sell products and services. Students gain knowledge about the origin and evolution of the Internet and its function and position in the business and marketing activities of the company. Students will get acquainted with e-commerce and e-business, understand the impact of the Internet on traditional marketing and commerce, learn how to create and manage the company's presence internally and what business and distribution models a company can implement in doing business on the Internet.
Thanks to the acquired skills, the graduate of the course will find employment in managerial positions in all types of modern companies, in companies with a focus on digital business, in solving managerial and marketing problems and will be able to effectively manage company resources and manage human resources oriented in their work to the digital environment.
Graduates of the course will understand the importance of the Internet for the current business strategy of the company, will be able to evaluate new opportunities for the company in the digital environment, will be able to build and manage the distribution strategy of the company connected with digital technologies, will understand the importance of Internet security the Internet.