Business in Practice 2 (in English)

Teachers

Included in study programs

Teaching results

Be able to apply the theoretical knowledge acquired in lower grades to solve practical tasks assigned by representatives of economic practice. To practice a cognitive approach to solving problems and projects, to adopt work habits, to take responsibility for working in a team, to get to know the business environment, to learn to work in a heterogeneous or interdisciplinary team.
Competence - to be able to take responsibility for work in a team, to know how to coordinate cooperation in a team, to be able to analyze a given project, to process a concept, to verify results, to be able to argue and coordinate project tasks, to solve conflicts in a team, to model business situations, to create marketing concepts.
Skill – critical thinking, ability to work in a team and analyze the situation, acquire work habits, apply theoretical knowledge to practical activities, keep records, ability to self-reflect.

Indicative content

Entrepreneurship in practice is focused on the comprehensive practical performance of the student,
which is realized in several forms, such as solving projects (project-based learning) in a selected
club in the segment of international trade, tourism or marketing and business management.
Furthermore, it can be participation in an ERASMUS + study or ERASMUS practice, or another
suitable form chosen by the teacher in coordination with the representative of economic practice,
including a visit to the workplace or workplaces of a practice partner.

Support literature

1. CHAFFEY, Dave - ELLIS-CHADWICK, Fiona. Digital Marketing. Vydavateľstvo PEARSON Education Limited, 2022. 560 s. ISBN 978-12-924-0096-9.
2. DANESHJO, Naqibullah. Innovation management. Košice: Publisher Petit s. r. o., 2020. 102 s. ISBN 978-80-971555-6-8.
3. KOTLER, Philip – KELLER, Kevin Lane. Marketing Management. 16th Edition. Pearson, 2021. 832 p. 978-1292404813.
4. GWYNNE, Richards. Warehouse Management: The Definitive Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse, 4th Edition. London: Kogan Page, 2021. 536 p. ISBN 978-1789668407.
5. BERK, Jonathan – DEMARZO, Peter – HARFORD, Jarrad. Fundamentals of Corporate Finance, Global Edition, 5th edition. Harlow: Pearson Education Limited, 2022. ISBN 9781292437156.
6. BLACK, Ken. Business statistics: for contemporary decision making. Danvers : John Wiley & Sons, 2023. 832 s. ISBN 978-11-199-0546-2.
7. HILL, Charles. International Business: Competing in the Global Market Place. 13th ed. Mc Graw-Hill, 2020 (selected chapters), ISBN-13: 978-1260262582.
8. LASSERRE, Philippe. Global Strategic Management. UK: Bloomsbury Academic, 2022. ISBN 9781350932968.
9. FELLMETH, Aaron X. Introduction to International Business Transactions. Cheltenham – Northampton: Edward Elgar Publishing, 2020. 864 s. ISBN: 978-1-83910-741-2.
10. CHRISTOPHER, Martin. Logistics & supply chain management. 4th ed. Harlow: FT Prentice Hall/Pearson Education, 2011. 276 s. ISBN 978-0-273-73112-2.
11. BUTLER, Richard – SUNTIKUL, Wantanee. Tourism and Religion - Issues and Implications. Bristol: Channel View Publications, 2018, 320 p. ISBN 978-1-84541-644-7.
12. BEHRINGER, Stefan. Controlling [online]. Springer Link. 2018. 133 s. ISBN 978-3-658-18380-6. Dostupné na: https://link.springer.com/book/10.1007/978-3-658-18380-6.
13. BEIRMAN, David. Restoring tourism destinations in crisis: A strategic marketing approach. London: Routledge, 2020. 304 s. ISBN 9781000247183.
14. DWYER, Larry, FORSYTH, Peter a DWYER, Wayne. Tourism Economics and Policy. Bristol: Channel View Publications, 2020. ISBN 978-1-84541-731-4. DOI: https://doi.org/10.21832/DWYER7314.
15. HALL, Colin. Michael - WILLIAMS, Allan. Tourism and Innovation. 2 st Editon. New York: Rouledge, 2019. 260 p. ISBN13: 978–0–415–41404–3 (hbk) ISBN13: 978–0–203–93843–0 (ebk).

Syllabus

Individually according to individual clubs, e.g. - Assignment of a professional topic and its solution during the semester with the support of the economic practice coordinator. - Professional lectures and discussion on the issue. - Discussion of students with a representative of top management and a representative from practice. - Excursions and tours of the work spaces of a practice partner. - Work at representative bodies of the Slovak Republic. - Practical performance in the field of tourism. - Solving ad hoc problems (assigned by the teacher or representative of economic practice).

Requirements to complete the course

Teamwork.
Term project.
Final presentation.
Rating:
10% partial presentations
30% processing of semester work
60% final presentation and answers to questions from practice and faculty representatives.

Student workload

Number of credits: 4
Participation in seminars: 26 h
Processing of the semester project: 52 h
Preparation for seminars: 26 h

Language whose command is required to complete the course

English

Date of approval: 06.03.2024

Date of the latest change: 07.03.2024