Business French for Advanced Students III.

Teachers

Included in study programs

Teaching results

Language knowledge: mastering the basic principles of professional language.
Language skills: the student is able to use receptive and productive language skills at the required level. He/she understands longer speeches, conversations, a longer professional text with a complex structure. The student can adequately comment on general and professional topics and clearly formulate ideas and attitudes. In written communication he/she can create clear, well-arranged and detailed texts on complex topics, demonstrating mastery of compositional techniques, conjunctions and means of cohesion.
Language competencies: flexible, fluent and effective use of acquired language skills which are necessary for student’s successful application in practice and for social, academic or professional purposes.

Indicative content

1. Marketing
2. Price policy
3. Distribution policy
4. Advertising, communication policy
5. Trade – its role and meaning
6. International trade
7. Capital and its concentration. Business mergers
8. Globalisation and globalisation tendencies

Support literature

Obligatory:
Rizeková, I. a kol.: Le monde des affaires, Vydavateľstvo Ekonóm, Bratislava 2007
Miquel, C.: Grammaire en dialogues. Niveau avancé. B2-C1. CLE International 2013
Supplementary:
Kozmová, J. – Brouland, P.: Francouzština v podnikové a obchodní praxi, Ekopress, Praha 2005
Dahan, L. – Morel, P.:: Maîtrisez le Français Commercial en 40 dossiers, Langues pour tous – Pocket, Paris 2004
Current study materials from magazines, newspapers, and the Internet.

Syllabus

1. Marketing I. 2. Price policy 3. Distribution policy 4. Advertising 5. Trade – its role and meaning 6. International Trade 7. Capital and its concentration 8. Business mergers 9. Globalisation Tendencies 10. Marketing II. 11. Communication policy 12. International trade II. 13. Final test

Requirements to complete the course

Activity at seminars – 20 %
Homework assignments – 10 %
Results of the final exam – 70 %

Student workload

78h:
26 h participation at seminars
26 h preparation for seminars
26 h preparation for exam

Language whose command is required to complete the course

French

Date of approval: 08.03.2024

Date of the latest change: 11.01.2022