Presentation and graphic applications
- Credits: 3
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 2
- Faculty of Business Management
Teachers
Included in study programs
Teaching results
Knowledge:
- Comprehensive knowledge and skills in applications supporting the activities of managers with particular reference to the presentation of the enterprise, corporate activities and value relationships.
Competence:
- Effective use of knowledge of graphic and presentation software, ability to navigate the environment of the various software available, understanding their nature and application possibilities
- evaluate the appropriateness of the application of presentation and graphics software in the creation of engaging and effective corporate presentations
- critically evaluate the presentation materials produced with regard to the use of graphical and textual elements
- propose solutions for the external presentation of the company and be able to defend their effectiveness and competitiveness
Skill:
- Acquire new knowledge and skills in the area of graphic and presentation software enabling the preparation of effective business presentations
- modify existing graphic elements and texts in business presentations
- design new graphic elements and eye-catching text displays suitable for presenting company activities
- critically evaluate the selection of graphic and textual elements for corporate presentations
- link knowledge of graphics and presentation software to effective business presentations
Indicative content
Thematic definition of exercises:
1. Visual identity of a company
2. Graphic software
3. Bitmap graphic software for creating graphics
4. Creating graphics in a bitmap editor
5. Editing existing bitmap objects
6. DTP software
7. Vector graphics programs
8. Creating vector graphic objects
9. Creating graphics in a vector editor
10. Presentation software
11. Working with presentation software
12. Creating a presentation
13. Paper work
Support literature
Basic literature:
1. Kirsanov, Dmitry. Book Of Inkscape. 1. vyd. San Francisco : No Starch Press, Inc., 2009. 472 s. ISBN 1593271816
2. Butler, Jill. Univerzální principy designu. 1. vyd. Brno: Computer Press. 2012. 272 s. ISBN 978-80-251-3540-2
3. Anderson, Stephen P. Přitažlivý interaktivní design. 1. vyd. Brno: Computer Press. 2012. 240 s. ISBN 978-80-251-3722-2
4. Burge, Mark James – Burger, Wilhelm. Principles of Digital Image Processing. 1. vyd, London: Spriners London, Ltd. 2009, 261 s. ISBN 1848001908
5. Kuntz, Gerhard. IrfanView 4. 1. vyd. Berlin : worttransport.de Verlag. . 2014. 160 s. ISBN 3944324404
Supplement literature:
6. Bah, Tavmjong. Inkscape: Guide to a Vector Drawing Program. [elektronický zdroj]. Dostupné na: http://tavmjong.free.fr/INKSCAPE/MANUAL/html/
7. Makuch, Bartosz. IrfanView: Quick Start Guide. . [elektronický zdroj]. Dostupné na: https://www.irfanview.net/tutorials/bartosz_makuch1/irfan-view-quick-start-guide.htm
8. Manderscheid B. (2014) Using and Managing Bitmap Images. In: Beginning HTML5 Games with CreateJS. Apress, Berkeley, CA. ISBN 978-1-4302-6340-1
9. ROUBAL, Pavel. Počítačová grafika pro úplné začátečníky. Praha: Computer Press, 2003. 184 s. ISBN: 80-7226-896-1.
10. NAVRÁTIL, P. Počítačová grafika a multimédia. 1. vyd. Kralice na Hané: Computer Media, s. r. o., 2021. 112 s. ISBN 98-848-63.
11. Inkcsape, Draw Freely. [elektronický zdroj]. Dostupné na: https://inkscape.org/
Syllabus
Thematic definition of exercises: 1. Visual identity of a company • Company design manual and elements contained therein • Colors, color wheel, color models 2. Graphic software • Characteristics, classification, examples • Bitmap formats 3. Bitmap graphic software for creating graphics • Characteristics, examples • Basics of working in a bitmap editor 4. Creating graphics in a bitmap editor • Tools, colors, manipulation of created objects • Saving in various formats • Creat your own graphics 5. Editing existing bitmap objects • Manipulating objects – transformations, cropping, resizing • Working with photos – editing colors, brightness, contrast • Inserting new objects • Applying filters and effects • Saving in various formats 6. DTP software • Characteristics, atributes, examples • Basics of working with DTP software • Creating print templates • Creating and working with objects • Creat your own print press data 7. Vector graphics programs • Characteristics, examples • Basics of working with vector graphics 8. Creating vector graphic objects • Objects creating • Working with colors • Working with objects 9. Creating graphics in a vector editor • Working in layers • Creat your own graphics 10. Presentation software • Characteristics, atributes, examples • Basics of working with presentation software 11. Working with presentation software • Inserting objects • Editing objects • Inserting multimedia content 12. Creating a presentation • Creating of own presentation template • Creat your own presentation 13. Paper work • Verification of acquired knowledge in the field of graphics and presentation software
Requirements to complete the course
40 % continuous written work - condition: 51%, 60 % written exam - condition: 51%
Language whose command is required to complete the course
Slovak
Date of approval: 11.03.2024
Date of the latest change: 08.08.2025