E-Business

  • Credits: 4
  • Ending: Examination
  • Range: 2P + 2C
  • Semester: winter
  • Year: 3
  • Faculty of Business Management

Teachers

Included in study programs

Business Economics and Management

Teaching results

Knowledge:
• The student will acquire a comprehensive understanding of electronic business, with a focus on designing and implementing a functional eCommerce solution. This includes knowledge of the specifics of B2C and B2B relationships, strategies for selling products and services in the digital environment (e.g. online marketplaces, auctions), principles of electronic security, and current possibilities in digital marketing and eGovernment.
• The student will understand the legal and ethical aspects of online business, including personal data protection (GDPR), the use of electronic signatures, and the regulatory framework governing eCommerce.
Skills:
• The student will be able to create a corporate visual identity proposal (design manual) as a foundation for website development.
• They will learn the basics of HTML and CSS for editing website content and will be able to use cloud-based tools for website prototyping.
• They will gain practical skills in developing a corporate website with e-shop functionality using the WordPress content management system – including installation, configuration, and working with themes, modules, and plugins.
• The student will be able to perform basic website optimization for search engines (SEO) and suggest simple strategies to increase the online visibility of eCommerce solutions.
Competencies:
• The student will be able to independently design and implement a complete eCommerce solution, including technical, content, and visual components.
• They will understand the legal, security, and technological contexts of electronic business.
• They will be able to identify vulnerabilities and risks in eCommerce from both business and user perspectives and suggest appropriate security measures.
• The student will have an overview of the current state of eGovernment in Slovakia, including its tools (eID, electronic mailbox), and will be able to compare it with eGovernment systems across the EU and globally.

Indicative content

Thematic definition of lectures:
1. Introduction to E-Business.
2. eCommerce Fundamentals: Types of e-Business, Digital vs. Traditional Markets, Web Hosting, Domains.
3. eCommerce Fundamentals: e-Shop Process Model, Website Development, UX Design, Content Structure.
4. Business Models in eCommerce.
5. Legal and Ethical Aspects of eCommerce.
6. eCommerce in the Global Environment.
7. eCommerce in the B2B Sector.
8. Marketing and Performance Metrics in eCommerce.
9. SEO and Search Engines.
10. Information and eCommerce Security.
11. Electronic Signature and eGovernment.
12. eGovernment in Slovakia.
13. Competitive Intelligence.
Thematic definition of exercises:
1. Corporate Identity in E-Commerce.
2. Basics of HTML and CSS for Web Content Editing.
3. Designing a Website Prototype Using Cloud Tools.
4. E-commerce project – Web Hosting and CMS Installation.
5. E-commerce project – WordPress Configuration and Content Management.
6. E-commerce project – Working with a Graphic Template and Its Functionality.
7. E-commerce project – Menu Structure and Basic SEO.
8. E-commerce project – E-Shop Installation and Overview.
9. E-commerce project – Designing the Structure and Creating Content.
10. E-commerce project – Plugin Installation and Feature Extension.
11. E-commerce project – Independent Creation of a Website with E-Shop.
12. Student project presentations and evaluation 1.
13. Student project presentations and evaluation 2.

Support literature

Basic literature:
1. ČERNÝ, Matej. Elektronické podnikanie. Bratislava : Vydavateľstvo EKONÓM, 2017. 150 s. ISBN 978-80-225-4295-1.
2. KRUPA, Martin. E-shop od nápadu po úspech. Bratislava : Wolters Kluver, 2018. 304 s. ISBN 978-80-8168-863-8.
3. BYSTRICKÁ, Katarína – JESENIČ, Jozef – TUŽINSKÝ, Martin. Internetový obchod.2. vyd. Bratislava : Wolters Kluver, 2016. 288 s. ISBN 978-80-8168-496-8.
4. SUCHÁNEK, Peter. E-commerce. Praha : Ekopress, 2012. 144 s. ISBN 978-80-869-2984-2.
5. ZMEKOVÁ, Ivana. Elektronické obchody. Bratislava : Iuris Libri, 2017. 368 s. ISBN 978-80-89635-32-0.
Supplement literature:
1. SEDLÁK, Miroslava. – MIKULÁŠKOVÁ, Petra. Jak vytvořit úspěšný a výdělečný internetový obchod. Praha : Computer Press, 2015. 408 s. ISBN 978-80-2514-383-4.
2. JANOUCH, Viktor. Internetový marketing, 3. vyd. Praha : Computer Press, 2020. 376 s. ISBN 978-80-2515-016-0.
3. SLOVAK BUSINESS AGENCY. Prevádzkovanie E-shopu v podmienkach SR. Bratislava : SBA, 2022. 76 s. ISBN 978-80-89113-50-6.
4. TANNER, Larsson. Ecommerce Evolved. Scotts Valley : CreateSpace, 2016. 332 s. ISBN 978-15-3461-934-0.
5. KINGSNORTH, Simon. Digital Marketing Strategy, 2. vyd. London : Kogan Page, 384 s. ISBN 978-0749484224.
6. JELASSI, Tawfik. – MARTINEZ-LÓPEZ, Francisco. Strategies for e-Business, 4. vyd. Berlin : Springer, 2020. 705 s. ISBN 978-3030489496.
7. LAUDON, Kenneth – TRAVER, Carol. E-commerce 2023–2024: Business, Technology, Society. 18. vyd. London : Pearson Education Limited, 2023. 832 s. ISBN 978-1292449722
8. CHAFFEY, Dave – HEMPHILL, Tanya – EDMUNDSON-BIRD, David. Digital Business and E-Commerce Management. 7. vyd. New York : Pearson, 2019. 680 s. ISBN: ‏978-1292193335

Syllabus

Thematic definition of lectures: 1. Introduction to Electronic Business. Definition of electronic business and explanation of the differences between electronic business, electronic commerce, and eshop. Corporate identity and its aspects in terms of company web presentation, brand design manual, and customer journey. 2. eCommerce Part 1 – Definition of eCommerce and categorization of electronic business entities by levels (B2B, B2C, etc.). Comparison of digital and traditional markets. Web hosting and domain. 3. eCommerce Part 2 – Definition of eCommerce, illustration of its system model, and its functioning from a process perspective. Aspects and procedures of creating a website and an e-shop, layout of individual elements on a web page, best practices and recommended content of menu items on the site. 4. eCommerce Part 3 – Business models and revenue models in eBusiness, along with other forms of eCommerce. 5. eCommerce Part 4 – Brief overview of personal data protection (GDPR directive) and its impact on electronic business. Legal aspects influencing eCommerce, content of terms and conditions and the privacy policy document. Ethical principles in the field of eCommerce. 6. eCommerce Part 5 – eCommerce in the context of the global market. Electronic marketplaces, comparison of a proprietary e-shop and a marketplace. Overview of electronic marketplaces focused on the B2C segment. 7. eCommerce Part 6 – Use of eCommerce solutions in the B2B sector. Case studies and types of business models in B2B. Types of auctions, their advantages and disadvantages, and their application in electronic systems within B2B, B2C, and G2B environments. 8. eCommerce Part 7 – Key performance indicators (KPIs) for measuring eCommerce efficiency and online tools for collecting relevant data. Overview of promotional opportunities for organizations in the digital enviroment, including formats and payment models. 9. eCommerce Part 8 – Website optimization for search engines (SEO), its main aspects and process. Functioning of web search engines, identification of keywords, and methods of implementing them into website content. 10. eCommerce Part 9 – Security of eCommerce and information security. Defining an adequate level of security, participants in eCommerce, types of attacks, and related security measures and rules. 11. Electronic Signature and Its Functionality. The difference between an electronic signature and a qualified electronic signature. Use of electronic signatures in eGovernment and an overview of the state of eGovernment in the EU and in the world. 12. eGovernment in Slovakia. Electronic mailbox – its creation, usage, and authentication methods. Use of eID and options for electronic communication with public authorities. 13. Competitive Intelligence – Definition, position, system context, and typology. Anatomy of the Competitive Intelligence cycle, roles and relations. Characteristics of commercial databases and their role within Competitive Intelligence. Case study. Thematic definition of exercises: 1. Corporate identity in the context of eCommerce. Use of cloud-based tools for creating materials for visual identity (design manual). 2. Basics of using HTML and CSS for editing website content. Use of the W3Schools tutorial. 3. Website prototype design using cloud-based tools. 4. E-commerce website project – Part 1: Functionality of web hosting and installation of a content management system. Introduction to the WordPress environment. 5. E-commerce website project – Part 2: Logging into the content management system, basic configuration, and interface overview. Working with modules and page builder. 6. E-commerce website project – Part 3: Working with a graphical theme and its functionality. Comparison, selection, and installation of themes. Functionality of block-based themes. 7. E-commerce website project – Part 4: Creating menus and structuring the website. Installing CMS extensions and basic SEO implementation. 8. E-commerce website project – Part 5: Adding e-commerce functionality to the website – installation and introduction of the e-shop plugin. 9. E-commerce website project – Part 6: Designing the structure of a custom website, selecting and configurating a theme in accordance with the design manual, and creating content. 10. E-commerce website project – Part 7: Installing plugins that extend functionality (contact form, email configuration, cookie consent, etc.). 11. E-commerce website project – Part 8: Independent work – development of a custom e-commerce website based on the assignment, prototype, and design manual. 12. Student project presentations and evaluation. 13. Student project presentations and evaluation.

Requirements to complete the course

30 % continuous written work - condition: 51%, 70 % written examination - condition: 51%

Student workload

104 h (attendance at lectures 26 h, attendance at seminars 26 h, preparation for seminars 13 h, preparation for semester project website and other assignments 13 h, preparation for exam 26 h)

Date of approval: 11.03.2024

Date of the latest change: 01.08.2025