Ing. Vladimír Hojdik, PhD.

Faculty: Faculty of Business Management

Department: Department of Business Economy

Position: Assistant Professor

Hyperlink

ORCID iD

Current and previous employment

Assistant Professor
Faculty of Business Management UE in Bratislava
2019-...

Administration assistant for retail clients
Finančné centrum, a.s.
2015-2016

Development of pedagogical, professional, language, digital and other skills

Skills for Success
Amcham, Business Service Center Forum
2016

Number of defended theses

Bachelor's (first degree): 12

Diploma (second degree): 2

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 6

Number of citations registered in the Web of Science or Scopus databases: 1

The most significant research/artistic/other outputs

HOJDIK, Vladimír - ŠTETKA, Peter - GRISÁKOVÁ, Nora - RYBÁROVÁ, Daniela. Deciphering the Temporal Dynamics of Consumer Decisions: The Interplay of Cognitive Load and Response Correctness. - Registrovaný: Scopus. In: Innovative Marketing. - Sumy : LLC CPC Business Perspectives. - ISSN 1814-2427. - Vol. 20, no. 3 (2024), pp. 237–248.

HOJDIK, Vladimír - HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Reputácia nielen v kontexte eko-inovácií: možnosti merania a hodnotenia reputácie a online reputácie : vedecká monografia. Recenzenti: Daniela Rybárová, Štefan Majtán. 1. vydanie. České Budějovice : Vysoká škola evropských a regionálních studií, 2020. 159 s. [11,74 AH]. VEGA 1/0646/20. ISBN 978-80-7556-078-0.

KOZÁKOVÁ, Mária - HOJDIK, Vladimír. Online Reputation Assessment of Entities in Automotive Industry in the Slovak Republic. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2018. ISSN 0323-262X, 2018, roč. 47, č. 2, s. 211-224. I-17-108-00. HOJDIK, Vladimír - RAKOVÁ, Monika. Nabíjacia infraštruktúra ako aspekt rozvoja elektromobility v krajinách V4. In Ekonomika a manažment : vedecký časopis Fakulty podnikového manažmentu Ekonomickej univerzity v Bratislave. - Bratislava : Fakulta podnikového manažmentu Ekonomickej univerzity v Bratislave, 2021. ISSN 2454-1028, 2021, roč. 18, č. 3, s. 43-52 online. I-21-107-00. HOJDIK, Vladimír. Zákaznícke vnímanie značiek automobilového priemyslu v Slovenskej republike. In Ekonomika a manažment : vedecký časopis Fakulty podnikového manažmentu Ekonomickej univerzity v Bratislave. - Bratislava : Fakulta podnikového manažmentu Ekonomickej univerzity v Bratislave, 2018. ISSN 2454-1028, 2018, roč. 15, č. 3, s. 85-91 online. VEGA č. 1/0876/17.

The most significant research/artistic/other outputs over the last six years

HOJDIK, Vladimír - ŠTETKA, Peter - GRISÁKOVÁ, Nora - RYBÁROVÁ, Daniela. Deciphering the Temporal Dynamics of Consumer Decisions: The Interplay of Cognitive Load and Response Correctness. - Registrovaný: Scopus. In: Innovative Marketing. - Sumy : LLC CPC Business Perspectives. - ISSN 1814-2427. - Vol. 20, no. 3 (2024), pp. 237–248.

HOJDIK, Vladimír. Assessing the Impact of Global Digital Environment on the Online Reputation of Selected Car Brands in Slovak and Global Market. - Registrovaný: Web of Science. In DOKBAT. Annual International Bata Conference for Ph.D. Students and Young Researchers. DOKBAT : 15th Annual International Bata Conference for Ph.D. Students and Young Researchers, 6.-7.11.2019, Zlín. - Zlín : Tomas Bata University, Faculty of Management and Economics, 2019. ISBN 978-80-7454-893-2, pp. 375-385 online. VEGA 1/0876/17. HOJDIK, Vladimír - MAJTÁN, Štefan. Online reputation management as an integral part of company business management. - Registrovaný: Web of Science. In ISCOBEMM 2017. International scientific conference of business economics, management and marketing. ISCOBEMM 2017 : proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic. - Brno : Masaryk University, 2017. ISBN 978-80-210-8714-9, pp. 76-83 online. APVV-15-0511. HOJDIK, Vladimír. Introduction to marketing metrics and characreristics of selected online marketing metrics. - Registrovaný: Web of Science.In DOKBAT 2017. Annual international Bata conference for Ph.D. students and young researchers. DOKBAT 2017 : conference proceedings : 13th annual international Bata conference for Ph.D. students and young researchers : 26.4.2017, [Zlín, Czech Republic]. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. ISBN 978-80-7454-654-9, pp. 144-151 online. VEGA 1/0546/15.

HOJDIK, Vladimír - HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Reputácia nielen v kontexte eko-inovácií: možnosti merania a hodnotenia reputácie a online reputácie : vedecká monografia. Recenzenti: Daniela Rybárová, Štefan Majtán. 1. vydanie. České Budějovice : Vysoká škola evropských a regionálních studií, 2020. 159 s. [11,74 AH]. VEGA 1/0646/20. ISBN 978-80-7556-078-0.

The most significant citations corresponding to the research/artistic/other outputs

"Dimensions of cross-sectoral entrepreneurship of cultural and creative industry entities in the context of sustainable development" - VEGA 1/0582/22 - member of the research team

"Circular economy in the context of societal demands and market limitations" - VEGA 1/0462/23 - member of the research team

Socio-economic determinants of sustainable consumption and production in terms of impact on performance and competitiveness of enterprises - VEGA 1/0708/20 - member of the research team

Analysis and evaluation of online reputation of subjects from automotive industry - I-17-108-00 - member of the research team

Research on cognitive-behavioral determinants of product innovation diffusion on EU markets - VEGA 1/0876/17 - member of the research team




Participation in conducting (leading) the most important research projects or art projects over the last six years

"Dimensions of cross-sectoral entrepreneurship of cultural and creative industry entities in the context of sustainable development" - VEGA 1/0582/22 - member of the research team

"Circular economy in the context of societal demands and market limitations" - VEGA 1/0462/23 - member of the research team

Socio-economic determinants of sustainable consumption and production in terms of impact on performance and competitiveness of enterprises - VEGA 1/0708/20 - member of the research team

Analysis and evaluation of online reputation of subjects from automotive industry - I-17-108-00 - member of the research team

Research on cognitive-behavioral determinants of product innovation diffusion on EU markets - VEGA 1/0876/17 - member of the research team




Overview of organizational experience related to higher education and research/artistic/other activities

Faculty Competition of Student Research Activity, member of commision for Faculty of Business Management
Faculty of Business Management, UEBA
04/2021

Chair of the session "Sustainable Growth In The Context of Changes In The Global World", EDAMBA 2021 Conference
University of Economics in Bratislava
11/2021

Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

University of Split, Faculty of Economics, Business and Tourism, Split, Croatia
6.11.2023 - 10.11. 2023,
Erasmus+ Teaching Mobility
University of Split, Faculty of Economics, Business and Tourism, Split, Croatia
11.11.2024 - 15.11.2024,
Erasmus+ Teaching Mobility