doc. Ing. Štefan Žák, PhD., MBA, LL.M.

Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA n. 1/0657/19 - The role of influencers in the consumer purchasing decision-making process. 2019-2021. Responsible Solver. The project is focused on the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making and to emphasize the alternatives of their utilisation in marketing management.

VEGA n. 1/0637/17 Construction of a consumer decision-making model in the mobile healthcare segment focused on the identification of attributes that can be influenced by marketing instruments. 2017-2018. Responsible solver. The project is focused on the construction of the consumer decision-making model of on the purchase of devices and applications in the mobile health segment aimed to identify the attributes of decision-making process that are effective influenced by marketing tools.

KEGA n. 016EU-4/2019 - Innovative marketing textbooks for secondary schools. 2019-2020. Deputy Responsible Solver. This project is aimed at preparation of innovative learning texts from marketing for secondary schools. The proposed publication will offer fundamentals of marketing in the digital environment, needed for any arising entrepreneur who is a graduate of a professional secondary school.

KEGA n. 022EU-4/2021 - Supporting the quality of education in an interdisciplinary environment using modern didactic methods and techniques. 2021-2023. Solver. The main goal of this project is to apply conclusions from international project DT.Uni – „Design Thinking Approach for interdisciplinary University“ to the conditions of slovak higher education and at the same time to verify the usability of project-based learning in combination with design thinking tools in an interdisciplinary environment combining minimum two different study fields – social sciences and humanities field with natural sciences or technical study field.

VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Responsible solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.