prof. Ing. Štefan Žák, PhD., MBA, LL.M.
Faculty: Faculty of Commerce
Department: Department of Marketing
Position: Associate Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Commercial Engineering, 1996, University of Economics in Bratislava - Faculty of Commerce
Third degree of higher education
Study field and programme: Sectoral and Cross-sectional Economies - Economics of Trade and Industry, 2003, University of Economics in Bratislava - Faculty of Commerce
Associate professor
Study field and programme: Trade and Marketing, 2014, University of Economics in Bratislava - Faculty of Commerce
Current and previous employment
Executive Manager
Consumer Insights Agency, s. r. o.
since 2022
Associate Professor
University of Economics in Bratislava - Faculty of Commerce
since 2015
Dean of the Faculty
University of Economics in Bratislava - Faculty of Commerce
2011 - 2019
Vice-dean for Education
University of Economics in Bratislava - Faculty of Commerce
2007 - 2011
Assistant Professor
University of Economics in Bratislava - Faculty of Commerce
1998 - 2015
Development of pedagogical, professional, language, digital and other skills
International Managerial Study Program - Master of Business Administration (MBA)
Jagiellonian College in Toruń
2021
International Law Study Program - Master of Laws (LL.M.)
Jagiellonian College in Toruń
2021
Project Based Learning & Design Thinking Course
University of Economics in Bratislava - Faculty of Commerce
2019
Specialized Additional Pedagogical Study
University of Economics in Bratislava - Faculty of National Economy
2003
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 13
Diploma (second degree): 67
Dissertation (third degree): 2
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 9
Number of citations registered in the Web of Science or Scopus databases: 78
Number of invited lectures at the international, national level: 3
The most significant research/artistic/other outputs
AAB - ŽÁK, Štefan. Marketing Research in the Digital Era. 1. ed. Bratislava : Publishing House EKONÓM, 2014. 132 s. ISBN 978-80-225-3902-9.
ADC - MIKLOŠÍK, Andrej - EVANS, Nina - ŽÁK, Štefan. Research on Cross-Session and Cross-Device Search: A Systematic Literature Review. - Registrovaný: Scopus. In IEEE Access. - Piscataway : Institute of Electrical and Electronics Engineers. ISSN 2169-3536, 2021, vol. 9, pp. 82550-82562 online. (2020: 3.367-IF, 0.587-SJR, Q2-JCR Best Q) ADC - MIKLOŠÍK, Andrej - KUCHTA, Martin - EVANS, Nina - ŽÁK, Štefan. Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing. In IEEE Access. - Piscataway : Institute of Electrical and Electronics Engineers. ISSN 2169-3536, 2019, vol. 7, pp. 85705-85718 online. (2019: 3.745 - IF, 0.775 - SJR, Q1 - JCR Best Q).ADD - MIKLOŠÍK, Andrej - HVIZDOVÁ, Eva, ml. - ŽÁK, Štefan. Knowledge management as an essential determinant of the sustainability of a company's competitiveness. In Economic Journal : journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2012. ISSN 0013-3035, 2012, vol. 60, n. 10, p. 1041-1058. (2012: 0.194 - IF, 0.231 - SJR, Q4 - JCR Best Q).
ŽÁK, Štefan. Information and communication technologies in marketing research. Bratislava : Daniel NETRI, 2008. 84 p. ISBN 978-80-969567-5-3.
The most significant research/artistic/other outputs over the last six years
AAB - ŽÁK, Štefan et al. Mobile Healthcare from a Consumer Decision-making Perspective. 1. ed. Bratislava : Publishing House EKONÓM, 2018. 97 s. ISBN 978-80-225-4594-5.
ADD - TAJTÁKOVÁ, Mária - ŽÁK, Štefan - FILO, Peter. The Lipstick effect and Outdoor Cultural Consumption in Slovakia. In Economic Journal : journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2019. ISSN 0013-3035, 2019, vol. 67, n. 6, p. 607-628. (2019: 0.560 - IF, 0.271 - SJR, Q4 - JCR Best Q)
ADC - MIKLOŠÍK, Andrej - EVANS, Nina - ŽÁK, Štefan - LIPIANSKA, Júlia. A framework for constructing optimisation models to increase the visibility of organizations' information in search engines. In Information Research. - Sweden : University of Borås. ISSN 1368-1613, 2019, vol. 24, no. 1, pp. [1-13]. (2019: 0.763 - IF, 0.454 - SJR, Q4 - JCR Best Q).AAA - ŽÁK, Štefan. Legal Aspects of E-shop Operation in the Slovak Republic. 1. vydanie. Brno : Tribun EU, 2022. 62 s. ISBN 978-80-263-1733-3
ABC - HANULÁKOVÁ, Eva - DRÁBIK, Peter - ORESKÝ, Milan - ŽÁK, Štefan. Marketing : tools, strategies, people and trends. 1. ed. Bratislava : Wolters Kluwer SR, 2021. 363 p. ISBN 978-80-571-0438-4.
The most significant citations corresponding to the research/artistic/other outputs
VEGA n. 1/0657/19 - The role of influencers in the consumer purchasing decision-making process. 2019-2021. Responsible Solver. The project is focused on the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making and to emphasize the alternatives of their utilisation in marketing management.
VEGA n. 1/0637/17 Construction of a consumer decision-making model in the mobile healthcare segment focused on the identification of attributes that can be influenced by marketing instruments. 2017-2018. Responsible solver. The project is focused on the construction of the consumer decision-making model of on the purchase of devices and applications in the mobile health segment aimed to identify the attributes of decision-making process that are effective influenced by marketing tools.
KEGA n. 016EU-4/2019 - Innovative marketing textbooks for secondary schools. 2019-2020. Deputy Responsible Solver. This project is aimed at preparation of innovative learning texts from marketing for secondary schools. The proposed publication will offer fundamentals of marketing in the digital environment, needed for any arising entrepreneur who is a graduate of a professional secondary school.
KEGA n. 022EU-4/2021 - Supporting the quality of education in an interdisciplinary environment using modern didactic methods and techniques. 2021-2023. Solver. The main goal of this project is to apply conclusions from international project DT.Uni – „Design Thinking Approach for interdisciplinary University“ to the conditions of slovak higher education and at the same time to verify the usability of project-based learning in combination with design thinking tools in an interdisciplinary environment combining minimum two different study fields – social sciences and humanities field with natural sciences or technical study field.
VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Responsible solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.
Participation in conducting (leading) the most important research projects or art projects over the last six years
VEGA n. 1/0657/19 - The role of influencers in the consumer purchasing decision-making process. 2019-2021. Responsible Solver. The project is focused on the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making and to emphasize the alternatives of their utilisation in marketing management.
VEGA n. 1/0637/17 Construction of a consumer decision-making model in the mobile healthcare segment focused on the identification of attributes that can be influenced by marketing instruments. 2017-2018. Responsible solver. The project is focused on the construction of the consumer decision-making model of on the purchase of devices and applications in the mobile health segment aimed to identify the attributes of decision-making process that are effective influenced by marketing tools.
KEGA n. 016EU-4/2019 - Innovative marketing textbooks for secondary schools. 2019-2020. Deputy Responsible Solver. This project is aimed at preparation of innovative learning texts from marketing for secondary schools. The proposed publication will offer fundamentals of marketing in the digital environment, needed for any arising entrepreneur who is a graduate of a professional secondary school.
KEGA n. 022EU-4/2021 - Supporting the quality of education in an interdisciplinary environment using modern didactic methods and techniques. 2021-2023. Solver. The main goal of this project is to apply conclusions from international project DT.Uni – „Design Thinking Approach for interdisciplinary University“ to the conditions of slovak higher education and at the same time to verify the usability of project-based learning in combination with design thinking tools in an interdisciplinary environment combining minimum two different study fields – social sciences and humanities field with natural sciences or technical study field.
VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Responsible solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.
Overview of organizational experience related to higher education and research/artistic/other activities
Chairman of the Scientific Board
Scientific Board of the Faculty of Commerce - University of Economics in Bratislava
2011 - 2019
Member of the Editorial Board
Editorial Board of the Central European Business Review
2011 - 2018
Member of the Scientific Board
Scientific Board of the Studia commercialia Bratislavensia journal
2011 - 2019
Member of the Scientific Board
Scientific Board of the Faculty of International Relations - Prague University of Economics and Business
2011 - 2019
Chairman of the Board of Directors
Board of Directors at MERKÚR Foundation
2014 - 2019
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
Prague University of Economics and Business / Faculty of Business Administration / Department of Marketing, Nám. W. Churchilla 1938/4, 130 67 Praha 3, Czech Republic
From 15.01.2024 till 26.01.2024,
Mobility scheme ERAZMUS+