Ing. Renáta Ševčíková, PhD.

Faculty: Faculty of Commerce

Department: Department of Marketing

Position: Assistant Professor

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Scientific-pedagogical characteristics of the person

Second degree of higher education

Study field and programme: Study field: Quantitative methods in economics and business, programme: Operational research and econometrics, 2000-2005, Bratislava University of Economics and Business, Faculty of Economic Informatics

Third degree of higher education

Study field and programme: Marketing and Trade Management, 2019-2022, Bratislava University of Economics and Business, Faculty of Commerce

Current and previous employment

Microcredit Analyst
TATRA BANKA, a.s.
September 2005 - October 2006

Microcredit Analyst - Teamleader
TATRA BANKA, a.s.
October 2006 - April 2007

Product Manager - Senior
TATRA BANKA, a.s.
April 2007 - January 2014

Expert III - External consultant
Slovak Innovation and Energy Agency
August 2021 - March 2022

Internal PhD student
University of Economics in Bratislava, Faculty of Commerce
September 2019 - June 2022

Assistant Professor
University of Economics in Bratislava, Faculty of Commerce, Department of Marketing
September 2022 - present

Overview of activities within the teaching career at the university

Number of defended theses

Bakalárske (prvý stupeň): 20

Diplomové (druhý stupeň): 15

Overview of the research/artistic/other outputs

Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 6

The most significant research/artistic/other outputs

Simulation Modeling of Kinematic Structures of Parallel Mechanisms / Naqibullah Daneshjo, Matej Ščerba, Renáta Ševčíková, Samer Al-Rabeei, Samuel Mir. - KEGA 003EU-4/2025, VEGA 1/0064/23. In: Engineering, Technology and Applied Science Research. - Gastouni : Eos Assoc. - ISSN 2241-4487. - Vol. 15, no. 2 (2025), pp. 20714 -20721.

The Slovak Organic Food Market: Development of Organic Agricultural Area, Organic Agricultural Production and Sales of Packaged Organic Food / Malgorzata Agnieszka Jarossová, Renáta Ševčíková, Katarína Chomová. - VEGA 1/0398/ 22.

In: Data-Centric Business and Applications [elektronický zdroj] : Advancements in Information and Knowledge Management. Volume 2. - Cham : Springer Nature Switzerland, 2024. - ISBN 978-3-031-59131-0. - Pp.351-370.

Improved Blood Saturation of Golf Players after COVID-19 as Potential Marketing Management and Improved Economics of Golf Related Activities / Lucia Malíčková, Naqibullah Daneshjo, Ferdinand Daňo, Renáta Ševčíková. - KEGA 030EU-4/2022, VEGA 1/0392/23.

In: Tem Journal: Technology, Education, Management, Informatics : Journal of the Association for Information Communication Technologies, Education and Science. - Novi Pazar : UIKTEN. - ISSN 2217-8309. - Vol. 12, no. 2 (2023), pp. 967-974.

Integrated Management of the Environment-Safety Risks in the Thermal Power Station / Milan Majerník, Naqibullah Daneshjo, Peter Malega, Peter Drábik, Renáta Ševčíková, Ján Vravec. - KEGA 030EU-4/2022, KEGA 019TUKE-4/2022.

In: Polish Journal of Environmental Studies. - Olsztyn : HARD Publishing Company. - ISSN 2083-5906. - Vol. 32, no. 5 (2023), pp. 4725-4738.

Assessment of University Students’ Creativity and Teamwork Skills Based on a Survey / Veronika Orfánusová, Anna Veszprémi Sirotková, Renáta Ševčíková. - KEGA 022EU-4/2021, CT.Uni: 2021-1-SK01-KA220-HED-000023022.

In: World Transactions on Engineering and Technology Education. - Melbourne : WIETE. - ISSN 1446-2257. - Vol. 21, no. 4 (2023), pp. 254-258.

Application of Design Management Skills to Support the Use of Design in Product Innovation / Renáta Ševčíková, Ľubica Knošková. - VEGA 1/0012/22.

In: Marketing and Management of Innovations. - Sumy : Sumy State University. - ISSN 2218-4511. - No. 2 (2022), pp. 66-75 online.

The most significant research/artistic/other outputs over the last six years

Simulation Modeling of Kinematic Structures of Parallel Mechanisms / Naqibullah Daneshjo, Matej Ščerba, Renáta Ševčíková, Samer Al-Rabeei, Samuel Mir. - KEGA 003EU-4/2025, VEGA 1/0064/23. In: Engineering, Technology and Applied Science Research. - Gastouni : Eos Assoc. - ISSN 2241-4487. - Vol. 15, no. 2 (2025), pp. 20714 -20721.

The Slovak Organic Food Market: Development of Organic Agricultural Area, Organic Agricultural Production and Sales of Packaged Organic Food / Malgorzata Agnieszka Jarossová, Renáta Ševčíková, Katarína Chomová. - VEGA 1/0398/ 22.

In: Data-Centric Business and Applications [elektronický zdroj] : Advancements in Information and Knowledge Management. Volume 2. - Cham : Springer Nature Switzerland, 2024. - ISBN 978-3-031-59131-0. - Pp.351-370.

Improved Blood Saturation of Golf Players after COVID-19 as Potential Marketing Management and Improved Economics of Golf Related Activities / Lucia Malíčková, Naqibullah Daneshjo, Ferdinand Daňo, Renáta Ševčíková. - KEGA 030EU-4/2022, VEGA 1/0392/23.

In: Tem Journal: Technology, Education, Management, Informatics : Journal of the Association for Information Communication Technologies, Education and Science. - Novi Pazar : UIKTEN. - ISSN 2217-8309. - Vol. 12, no. 2 (2023), pp. 967-974.

Integrated Management of the Environment-Safety Risks in the Thermal Power Station / Milan Majerník, Naqibullah Daneshjo, Peter Malega, Peter Drábik, Renáta Ševčíková, Ján Vravec. - KEGA 030EU-4/2022, KEGA 019TUKE-4/2022.

In: Polish Journal of Environmental Studies. - Olsztyn : HARD Publishing Company. - ISSN 2083-5906. - Vol. 32, no. 5 (2023), pp. 4725-4738.

Assessment of University Students’ Creativity and Teamwork Skills Based on a Survey / Veronika Orfánusová, Anna Veszprémi Sirotková, Renáta Ševčíková. - KEGA 022EU-4/2021, CT.Uni: 2021-1-SK01-KA220-HED-000023022.

In: World Transactions on Engineering and Technology Education. - Melbourne : WIETE. - ISSN 1446-2257. - Vol. 21, no. 4 (2023), pp. 254-258.

The most significant citations corresponding to the research/artistic/other outputs

VEGA 1/0543/18 The Importance of Product Design in Consumer Decision-Making and Perspectives to Increase the Impact of Design on Creating Competitive Positions of Companies Operating in the Slovak Republic


National project KEGA n. 022EU-4/2021. Support of high-quality education in an interdisciplinary environment by using modern didactic methodology and techniques.


VEGA 1/0012/22 Innovative business models of retail outlets based on geomarketing data and their influence on the creation of the value base offer and food retail chains in the digital period.


VEGA no. 1/0398/22 - The current status and perspectives of the development of the market of healthy, environmentally friendly and carbon-neutral products in Slovakia and the European Union.

Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0543/18 The Importance of Product Design in Consumer Decision-Making and Perspectives to Increase the Impact of Design on Creating Competitive Positions of Companies Operating in the Slovak Republic


National project KEGA n. 022EU-4/2021. Support of high-quality education in an interdisciplinary environment by using modern didactic methodology and techniques.


VEGA 1/0012/22 Innovative business models of retail outlets based on geomarketing data and their influence on the creation of the value base offer and food retail chains in the digital period.


VEGA no. 1/0398/22 - The current status and perspectives of the development of the market of healthy, environmentally friendly and carbon-neutral products in Slovakia and the European Union.