Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Trade and Marketing, Trade Management, 2016, UNIVERSITY OF ECONOMICS IN BRATISLAVA
Third degree of higher education
Study field and programme: Economics and Management, Marketing and Trade Management, 2020, UNIVERSITY OF ECONOMICS IN BRATISLAVA
Current and previous employment
Assistant Professor
UNIVERSITY OF ECONOMICS IN BRATISLAVA
2020 - present
Internal PhD student
UNIVERSITY OF ECONOMICS IN BRATISLAVA
2017-2020
Adviser
Slovenská spotriteľňa
2016-2017
Development of pedagogical, professional, language, digital and other skills
Google Digital Garage
Google
2020
Introduction to DATA STUDIO
Google
2020
Campaign Manager
Google
2020
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 17
Diploma (second degree): 24
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 19
Number of citations registered in the Web of Science or Scopus databases: 43
The most significant research/artistic/other outputs
Kita, P., & Čvirik, M. (2024). Retailer Processes Centred on the Food Market as the Main Determinate of Business Models in the Context of Retail Size. Journal of Retailing and Consumer Services, 81, 1-10.
ČVIRIK, Marián [100 %]. The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2021, vol. 10, no. 3, pp. 1-17 online.
Čvirik, M., Naďová Krošláková, M., Milić Beran, I., Capor Hrosik, R., & Drábik, P. (2023). Influence of Health-Conscious Consumer Behaviour on Consumer Ethnocentrism During the COVID-19 Pandemic. Economic Research, 36(1510), 1510-1526.
ČVIRIK, Marián [100 %]. Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2021, vol. 10, no. 4, pp. 83-97 online.
Michálková, A., Naďová Krošláková, M., Čvirik, M., & Guaita Martínez, J. M. (2023). Analysis of Management on the Development of Regional Tourism in Europe. International Entrepreneurship and Management Journal, 19(2), 733-754.
The most significant research/artistic/other outputs over the last six years
Michálková, A., Naďová Krošláková, M., Čvirik, M., & Guaita Martínez, J. M. (2023). Analysis of Management on the Development of Regional Tourism in Europe. International Entrepreneurship and Management Journal, 19(2), 733-754.
ČVIRIK, Marián [100 %]. The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2021, vol. 10, no. 3, pp. 1-17 online.
Čvirik, M., Naďová Krošláková, M., Milić Beran, I., Capor Hrosik, R., & Drábik, P. (2023). Influence of Health-Conscious Consumer Behaviour on Consumer Ethnocentrism During the COVID-19 Pandemic. Economic Research, 36(1510), 1510-1526.
ČVIRIK, Marián [100 %]. Is Health Consciousness Important at the Time of Coronavirus? The Case of Slovakia and Hungary. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2021, vol. 10, no. 4, pp. 83-97 online.
Kita, P., & Čvirik, M. (2024). Retailer Processes Centred on the Food Market as the Main Determinate of Business Models in the Context of Retail Size. Journal of Retailing and Consumer Services, 81, 1-10.
The most significant citations corresponding to the research/artistic/other outputs
I-24-105-00 Strategické, intervenčné a adaptačné možnosti spotrebiteľského etnocentrizmu v kontexte digitálneho a medzinárodného marketingového manažmentu. Responsible researcher: Ing. Marián Čvirik, PhD.
VEGA 1/0012/22 Innovative business models of retail unit formats based on geomarketing data and their impact on the creation of value proposition and food retail network in the era of digitization; responsible researcher: prof. Ing. Kita, PhD.
KEGA 032EU-4/2020 Implementation-educational model of intelligent business logistics; responsible researcher: doc. Ing. Naqibullah Daneshjo, PhD.
VEGA 1/0339/18 Health-conscious consumer behavior: determinants, perspectives and intervention options; responsible researcher: prof. Ing. D. Lesáková, PhD.
I-22-104-00 Ethnocentrism and its impact on consumer behavior: measurement, determinants, strategic and intervention options; responsible researcher: Ing. Marián Čvirik, PhD.
Participation in conducting (leading) the most important research projects or art projects over the last six years
I-24-105-00 Strategické, intervenčné a adaptačné možnosti spotrebiteľského etnocentrizmu v kontexte digitálneho a medzinárodného marketingového manažmentu. Responsible researcher: Ing. Marián Čvirik, PhD.
VEGA 1/0012/22 Innovative business models of retail unit formats based on geomarketing data and their impact on the creation of value proposition and food retail network in the era of digitization; responsible researcher: prof. Ing. Kita, PhD.
KEGA 032EU-4/2020 Implementation-educational model of intelligent business logistics; responsible researcher: doc. Ing. Naqibullah Daneshjo, PhD.
VEGA 1/0339/18 Health-conscious consumer behavior: determinants, perspectives and intervention options; responsible researcher: prof. Ing. D. Lesáková, PhD.
I-22-104-00 Ethnocentrism and its impact on consumer behavior: measurement, determinants, strategic and intervention options; responsible researcher: Ing. Marián Čvirik, PhD.
