Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Trade and Marketing / Social and Work Psychology, 2002 //2007, University of Economics in Bratislava /Comenius University
Third degree of higher education
Study field and programme: Sectoral and Cross-sectoral Economies - Economics of Trade and Industry, 2008, University of Economics in Bratislava
Current and previous employment
Assistant Professor
University of Economics in Bratislava
2008 - 2023
Development of pedagogical, professional, language, digital and other skills
SEDA Recognised Teacher
Staff and Educational Development Association
2022
Overview of activities within the teaching career at the university
Number of defended theses
Bakalárske (prvý stupeň): 23
Diplomové (druhý stupeň): 39
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 5
Number of citations registered in the Web of Science or Scopus databases: 8
Number of invited lectures at the international, national level: 1
The most significant research/artistic/other outputs
ŽÁK, Štefan - KLEPOCHOVÁ, Dagmar - KOPANIČOVÁ, Janka - VOKOUNOVÁ, Dana Spotrebiteľské správanie. Bratislava : Sprint 2, 2022
RICHTEROVÁ, Kornélia - KLEPOCHOVÁ, Dagmar - KOPANIČOVÁ, Janka - VOKOUNOVÁ, Dana - ŽÁK, Štefan. Úvod do výskumu trhu. Bratislava : Sprint 2, 2013.
WELSH Dianne H.B.- BOTERO Isabel C.- KACIAK Eugene - KOPANIČOVÁ Janka : Family emotional support in the transformation of women entrepreneurs, Journal of Business Research,Volume 137,2021,p. 444-451, ISSN 0148-2963
KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Consumers in new millennium: attitudes towards adoption of new technologies in purchasing process. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2016. ISSN 1337-7493, 2016, roč. 9, č. 33, s.
KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar- FRANCOVÁ, Zuzana. Use of netnography in contemporary marketing research. 2022. Central European Business Review, DOI: 10.18267/j.cebr.303
The most significant citations corresponding to the research/artistic/other outputs
VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.
VEGA 1/0657/19 - The role of influencers in consumer purchasing decision-making process. Participating researcher.
VEGA 1/0224/15 – Consumer behaviour and personal consumption v case of unemployment and relative depriviation. 2015-2016. Participating researcher.
Participation in conducting (leading) the most important research projects or art projects over the last six years
VEGA n. 1/0505/22 - Implementation of innovative research methods and techniques in the consumer behavior research in the conditions of the Slovak market of research suppliers and research buyers. 2022-2024. Solver. The project is focused on the comprehensive elaboration of the issue of examining consumer shopping behavior with emphasis on the use of innovative research methods and techniques in order to define the impact of individual attributes of the digital environment on the process of collecting data on consumer behavior.
VEGA 1/0657/19 - The role of influencers in consumer purchasing decision-making process. Participating researcher.
VEGA 1/0224/15 – Consumer behaviour and personal consumption v case of unemployment and relative depriviation. 2015-2016. Participating researcher.
