doc. Ing. Dana Benešová, PhD.
Faculty: Faculty of Commerce
Department: Department of Tourism
Position: Associate Professor
Scientific-pedagogical characteristics of the person
Second degree of higher education
Study field and programme: Foreign trade economics, 1981, University of Economics in Bratislava
Third degree of higher education
Study field and programme: Branch and Sector Economy, 1990, University of Economics in Bratislava
Associate professor
Study field and programme: Trade and marketing, 2012, University of Economics in Bratislava
Current and previous employment
teacher
Secondary vocational school of business
1983-1985
internal aspirant
University of Economics in Bratislava
1985-1990
executive manager
Kastel, Ltd.
1991-2002
Assistant Professor
Faculty of Commerce, University of Economics in Bratislava
2002-2011
Associate Professor
Faculty of Commerce, University of Economics in Bratislava
2012 - until now
Development of pedagogical, professional, language, digital and other skills
English language course
The English Club
2010
Teacher skills education
Department of Pedagogy, Faculty of Economics,
2004
Overview of activities within the teaching career at the university
Number of defended theses
Bachelor's (first degree): 22
Diploma (second degree): 83
Dissertation (third degree): 2
Overview of the research/artistic/other outputs
Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases: 9
Number of citations registered in the Web of Science or Scopus databases: 62
The most significant research/artistic/other outputs
ADM BENEŠOVÁ, Dana - KUBIČKOVÁ, Viera - MICHÁLKOVÁ, Anna - KROŠLÁKOVÁ, Monika. Innovation Activities of Gazelles in Business Services as a Factor of Sustainable Growth in the Slovak Republic. - Registered: Scopus, Registered: Web of Science. In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2018, vol. 5, no. 3, pp. 652-466 online. KEGA 027EU-4/2016.
ADM BENEŠOVÁ, Dana - KUBIČKOVÁ, Viera - PRVÁKOVÁ, Miroslav. Open Innovation Model in the Knowledge Intensive Business Services in the Slovak Republic / Dana Benešová, Viera Kubičková, Miroslava Prváková. - KEGA 007EU-4/2020. In: Entrepreneurship and Sustainability Issues [elektronický zdroj] : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. - ISSN 2345-0282. - Vol. 8, no. 2 (2020), pp. 1340-1358 online. [BENEŠOVÁ, Dana [40 %] - KUBIČKOVÁ, Viera [40 %] - PRVÁKOVÁ, Miroslava [20 %]]
ADD KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana . Charakter a intenzita inovačnej aktivity v službách v Slovenskej republike a jej ekonomický význam. In Ekonomický časopis : journal for economic theory, economic policy, social and economic forecasting. - Bratislava : Ekonomický ústav SAV : Prognostický ústav SAV, 2011. ISSN 0013-3035, 2011, roč. 59, č. 4, s. 412-427.
AAB BENEŠOVÁ, Dana. E-business v službách. Bratislava : Vydavateľstvo EKONÓM, 2010. 135 s. [9,036 AH]. VEGA 1/0449/08. ISBN 978-80-225-2891-7.
AAA KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. The Innovation in Services and Service Economy. Praha : Wolters Kluwer, 2022. 87 p. ISBN 978-80-7676-379-1.
The most significant research/artistic/other outputs over the last six years
ADM KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. Management of Ecological Innovations in Urban Hotels / Viera Kubičková, Dana Benešová. - VEGA 1/0271/23.In: Revista de Gestão Social e Ambiental [elektronický zdroj]. - Rio de Janeiro : Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao. - ISSN 1981-982X. - Vol. 17, no. 8 (2023), pp. 1-12. (2023: 0.197 - SJR). [KUBIČKOVÁ, Viera [50 %] - BENEŠOVÁ, Dana [50 %]]
ADM BENEŠOVÁ, Dana - HUŠEK, Miroslav. Factors for efficient use of information and communication technologies influencing sustainable position of service enterprises in Slovakia. - Registered: Web of Science, Registered: Scopus. In Entrepreneurship and Sustainability Issues : Peer-reviewed Scientific Journal. - Vilnius : The General Jonas Žemaitis Military Academy of Lithuania. ISSN 2345-0282, 2019, vol. 6, no. 3, pp. 1182-1194 online. KEGA 027EU-4/2016.
AAA KUBIČKOVÁ, Viera - BENEŠOVÁ, Dana. The Innovation in Services and Service Economy. Praha : Wolters Kluwer, 2022. 87 p. ISBN 978-80-7676-379-1.
ADM KUBIČKOVÁ, Viera [50 %] - BENEŠOVÁ, Dana [50 %]. Impact of Innovative Background of the Economy on Performance and Competitiveness in the Tourism Industry. - Registered: Scopus. In African journal of hospitality tourism and leisure. - Helderkruin : [Central University of Technology]. ISSN 2223-814X, 2020, vol. 9, no. 2, pp. 1-13 online. (2020: 0.232 - SJR). KEGA 007EU-4/2020.
ADM KUBIČKOVÁ, Viera - LABUDOVÁ, Viera - BENEŠOVÁ, Dana - MURA, Ladislav. Innovations and Tourism Regions: Are Innovations Perceived as a Problem in Regional Development in European Tourism? VEGA 1/0271/23. In: Marketing and Management of Innovations. - Sumy : Sumy State University. - ISSN 2218-4511. - Vol. 14, no. 3 (2023), pp. 188-201. (2023: 1.2 - IF, Q4 - JCR Best Q).[KUBIČKOVÁ, Viera [40 %] - LABUDOVÁ, Viera [20 %] - BENEŠOVÁ, Dana [20 %] - MURA, Ladislav [20 %]]
The most significant citations corresponding to the research/artistic/other outputs
Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies. KEGA 007EU-4/2020. Type of participation: project leader. Brief characteristics: The aim of the interactive and interdisciplinary approach will be to better understand the textbook and the relational aspects of the service economy, to achieve practical skills in the application of mathematical-statistical methods, to improve the analytical, critical thinking of students and the ability to interpret. By introducing information and communication technologies into the learning process and using multimedia materials, students' digital skills and creative skills will be enhanced.
Content and technical innovation approaches to teaching regional tourism. KEGA 034EU-4/2020. Type of participation: co-researcher. Brief characteristics: the outcome of the project will be a modernization of a teaching process and teaching materials. Significant elements of the project implementation are modern technical tools for teaching, linkage of domestic and foreign practice in the form of cooperation with experts in the field of regional tourism.
Analysis of supply and demand in tourism in the town of Štúrovo, project with economic practice No. 145868/12690/2019. Type of participation: co-researcher. Brief characteristics: A project aimed at identifying the strengths and weaknesses, opportunities and risks of tourism in the town of Štúrovo.
Sustainable renewal of spa tourism in the Slovak Republic in the context of the effects of civilization crises. VEGA1/0271/23. Type of participation: co-researcher. Brief characteristics: The project will present a comprehensive knowledge platform on the use of the innovative potential of spa tourism in the Slovak Republic in the process of its sustainable renewal and will provide theoretical and applied output for entities operating in the tourism services market and in the sphere of its development, usable in the creation of strategies for the sustainable renewal of spa tourism in the Slovak Republic.
Concept of tourism development in the city of Štúrovo. HP 6428/11919/2020. Type of participation: co-researcher. Brief characteristics: The project was focused on proposing relevant areas of tourism development in the Štúrovo region and the surrounding area - product portfolio, segments, marketing and promotion, destination management.
Participation in conducting (leading) the most important research projects or art projects over the last six years
Interactive and interdisciplinary teaching of the subjects Services and Innovations in tourism with the use of information technologies. KEGA 007EU-4/2020. Type of participation: project leader. Brief characteristics: The aim of the interactive and interdisciplinary approach will be to better understand the textbook and the relational aspects of the service economy, to achieve practical skills in the application of mathematical-statistical methods, to improve the analytical, critical thinking of students and the ability to interpret. By introducing information and communication technologies into the learning process and using multimedia materials, students' digital skills and creative skills will be enhanced.
Content and technical innovation approaches to teaching regional tourism. KEGA 034EU-4/2020. Type of participation: co-researcher. Brief characteristics: the outcome of the project will be a modernization of a teaching process and teaching materials. Significant elements of the project implementation are modern technical tools for teaching, linkage of domestic and foreign practice in the form of cooperation with experts in the field of regional tourism.
Analysis of supply and demand in tourism in the town of Štúrovo, project with economic practice No. 145868/12690/2019. Type of participation: co-researcher. Brief characteristics: A project aimed at identifying the strengths and weaknesses, opportunities and risks of tourism in the town of Štúrovo.
Sustainable renewal of spa tourism in the Slovak Republic in the context of the effects of civilization crises. VEGA1/0271/23. Type of participation: co-researcher. Brief characteristics: The project will present a comprehensive knowledge platform on the use of the innovative potential of spa tourism in the Slovak Republic in the process of its sustainable renewal and will provide theoretical and applied output for entities operating in the tourism services market and in the sphere of its development, usable in the creation of strategies for the sustainable renewal of spa tourism in the Slovak Republic.
Concept of tourism development in the city of Štúrovo. HP 6428/11919/2020. Type of participation: co-researcher. Brief characteristics: The project was focused on proposing relevant areas of tourism development in the Štúrovo region and the surrounding area - product portfolio, segments, marketing and promotion, destination management.
Overview of organizational experience related to higher education and research/artistic/other activities
Member of the Academic Senate of the Business Faculty of the University of Economics
University of Economics in Bratislava
2011 - 2022
member of the sub-branch commission
2.1 Trade and Marketing, Study program Marketing and Trade Management, Field of study Economics and Management
2020 - until now
Member of the commission of the Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and SportM
The Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport
2016 - 2021
Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study
University of Finance and Administration, a.s., Estonská 500, 101 00 Praha 10
12.12. -16.12. 2022,
Strategic business management, Innovation and change management - lectures and seminars.
Silesian University in Opava, Faculty of Business and Entrepreneurship in Karviná, Univerzitní náměstí 1934/3, 733 40 Karviná
11.3.2024 - 15.3.2024,
Exchange of experience in the pedagogical and research fields, lectures and seminars on Innovations in Tourism
Opole University of Technology, Faculty of Economics and Management, Department of Business Management, 7 Luboszycka St., 45 – 036 Opole , Poland
4.11. 2024 - 8.11.2024,
Discussions on possible cooperation in research, presentation of partial research results of the Vega project: "Sustainable renewal of spa tourism in the Slovak Republic in the context of the effects of civilizational crises", participation in a meeting on the issue of new trends in digitalization in services and tourism