Professional Communication in Foreign Language

Teachers

Included in study programs

Teaching results

The aim of the course is to strengthen their conversational skills and professional terminology in a foreign language in the field of marketing, retail and foreign trade through active communication with students.
Knowledge: Active acquisition of professional terminology used in the field of corporate business and marketing in a foreign language. To be able to conduct a professional dialogue with representatives of business practice in a foreign language. Deepening and consolidation of acquired knowledge and their active use in business practice.
Competence: Ability to conduct business negotiations in a foreign language using active knowledge of terminology. Competence to actively use professional vocabulary in a foreign language. Ability to actively present the results of semester work in a logical structure.
Skill: Knowledge and deepening of communication knowledge in the field. Ability to conduct a professional dialogue with representatives of business practice in a foreign language. Ability to communicate with potential foreign working partners or employers.

Indicative content

Seminars:
Professional communication and solution of the case studies related to these topics:
1. Marketing,
2. Marketing mix,
3. Market segmentation,
4. Consumer behavior,
5. Advertising,
6. Sales promotion,
7. Communication strategies,
8. Foreign trade,
9. Payment system
10. Logistics.
11. Presentation of students' projects on selected topics.
12. Presentation of students' projects on selected topics.
13. Presentation of students' projects on selected topics.

Support literature

FARRAL, C. LINDSLEY, M.: Proffesional English in Use: Marketing. Cambridge University Press. 2008. ISBN 978-5217-026-90
EMMERSON, P.: Business English Handbook. Advanced. MacMillan. 2007. ISBN 978-1405-0860-59
CERAMELLA, N. – LEE, E.: Cambridge English for the Media. Student's Book with Audio CD. Cambridge University Press. 2008. ISBN 9780521724579

Syllabus

Seminars: Professional communication and solution of the case studies related to these topics: 1. Marketing, 2. Marketing mix, 3. Market segmentation, 4. Consumer behavior, 5. Advertising, 6. Sales promotion, 7. Communication strategies, 8. Foreign trade, 9. Payment system 10. Logistics. 11. Presentation of students' projects on selected topics. 12. Presentation of students' projects on selected topics. 13. Presentation of students' projects on selected topics.

Requirements to complete the course

Full-time study:
• Evaluation: total for semester 100%.
• Continuous assessment: active participation 40%, project: 60%.
• Total: exercises + exam - at least 51% for evaluation sufficient and at the same time at least 51% of the exam.

Student workload

Total study load (in hours):
• Participation in active forms - 26 hours.
• Preparation for active forms - 26 hours.
• Preparation for the final exam - 26 hours.
Total 78 hours.

Language whose command is required to complete the course

English

Date of approval: 20.02.2023

Date of the latest change: 01.07.2022