Distribution Management
- Credits: 4
- Ending: Examination
- Range: 2P + 2C
- Semester: summer
- Year: 2
- Faculty of Business Economics with seat in Košice
Teachers
Included in study programs
Teaching results
The aim of the course is to specify the concept of distribution management reflecting strategic marketing aspects, as well as to analyze the possibilities of corporate distribution policy, relationships between distribution and other marketing tools, creating and managing distribution channels and networks with respect to requirements and real parameters, criteria, and methods. Knowledge: Students acquire basic theoretical knowledge of the principles, concepts, procedures, and strategies of distribution management, which include the analysis of marketing channels and can summarize, classify, and organize the processes in distribution. Skill: Students can apply the acquired knowledge in solving problems in distribution, illustrate the interrelationships and assess the impact of alternative solutions, discuss the design of distribution structures and explain the importance of distribution planning and the role of intermediaries. Competence: From the acquired theoretical knowledge, students can systematize their knowledge in the field of distribution management in relation to the requirements of business practice. They can recognize, apply, and explain the functions of distribution, its relationships to other marketing tools.
Indicative content
Lectures:
1. Introduction to distribution management
2. Distribution entities, distribution functions, distribution channels.
3. Classification of distribution space elements.
4. Modeling of distribution networks.
5. Distribution problem, transport tasks.
6. Distribution channel systems
7. Development and management of the distribution channel
8. Importance of product and price in channel management
9. Marketing channels and e-commerce
10. Transport systems, transport and transportation.
11. Warehouse design, technical means and innovations in packaging technology.
12. Logistics costs in distribution, last mile delivery costs
13. Distribution controlling
Seminars:
1. Introductory seminar, getting acquainted with the organization of work in seminars and with the conditions of continuous and overall evaluation. Introduction to the issue – Distribution Management.
2. Distribution management, Distribution - discussion.
3. Distribution policy - assignment, work in groups.
4. Distribution entities, distribution channels and classification of distribution space elements - assignment, work in groups.
5. Distribution problem - modeling.
6. Distribution problem - modeling.
7. Testing 1.
8. Testing 1 - Evaluation, the most common errors in models.Distribution channels - assignment, work in groups.
9. Transport systems - problem solving.
10. Transport systems - solving tasks.
11. Social relations in distribution - assignment, discussion, work in groups.
12. Testing 2.
13. Evaluation of the semester. Compliance check, corrective interim evaluations
Support literature
Elementary literature:
STRAKA, M. Logistika distribúcie. Ako efektívne dostať výrobok na trh. Ružomberok: Epos, 2013, 399 s. ISBN 9788056200155.
DAŇO, F. – KITA, P. Distribučný manažment. 3. doplnené vydanie. Hronský Beňadik: Daniel Netri, 2009. 232 s. ISBN 978-80-89416-00-4.
LUKOSZOVÁ, X. Logistika pro obchod a marketing. Ekopress, 2020, 146 s. ISBN 9788087865590.
STRAKA, M. Distribution and Supply Logistics. Cambridge Scholars Publishing, 2019, 627 p. ISBN 9781527541979
RUSHTON, A. - CROUCHER, P. - BAKER, P. The Handbook of Logistics & Distribution Management. 5th edition. London: Kogan Page, 2014. 720 p. ISBN: 978-0749466275
DENT, J. Sales and Marketing Channels: How to Build and Manage Distribution Strategy. London: Kogan Page, 2018. 384 p. ISBN 978-0749482145.
Syllabus
Lectures: 1. Introduction to distribution management 2. Distribution entities, distribution functions, distribution channels. 3. Classification of distribution space elements. 4. Modeling of distribution networks. 5. Distribution problem, transport tasks. 6. Distribution channel systems 7. Development and management of the distribution channel 8. Importance of product and price in channel management 9. Marketing channels and e-commerce 10. Transport systems, transport and transportation. 11. Warehouse design, technical means and innovations in packaging technology. 12. Logistics costs in distribution, last mile delivery costs 13. Distribution controlling Seminars: 1. Introductory seminar, getting acquainted with the organization of work in seminars and with the conditions of continuous and overall evaluation. Introduction to the issue – Distribution Management. 2. Distribution management, Distribution - discussion. 3. Distribution policy - assignment, work in groups. 4. Distribution entities, distribution channels and classification of distribution space elements - assignment, work in groups. 5. Distribution problem - modeling. 6. Distribution problem - modeling. 7. Testing 1. 8. Testing 1 - Evaluation, the most common errors in models.Distribution channels - assignment, work in groups. 9. Transport systems - problem solving. 10. Transport systems - solving tasks. 11. Social relations in distribution - assignment, discussion, work in groups. 12. Testing 2. 13. Evaluation of the semester. Compliance check, corrective interim evaluations
Requirements to complete the course
Semester assignment, Continuous tests
Exam
• Elaboration and presentation of the semester assignment - 20%
• Result of the continuous assessment tests - 20%
• Exam - 60%
Student workload
Participation in lectures – 26 hours
Participation in active forms - 26 hours
Processing of semester assignment - 13 hours
Preparation for continuous assessment test – 13 hours
Preparation for the exam - 26 hours
Total: 104 hours
Language whose command is required to complete the course
Slovak
Date of approval: 05.03.2024
Date of the latest change: 21.07.2022