Quantitative Analyzes and Forecasting

Teaching results

The main educational goal of the course is:
• acquaint students with the principles, knowledge, main goals in the field of quantitative analysis and basic forecasting procedures,
• acquaint students with the stages of implementation of quantitative analysis, types of methods and approaches to quantitative analysis and prognosis,
• teach students to practically implement relevant analyzes and forecasting methods,
• get acquainted with primary and secondary data sources that are suitable for the implementation of analyzes and forecasting in the field of trade and marketing,
• gain knowledge about the possibilities of quantitative data processing using software products,
• to teach students to correctly draw conclusions from realized analyzes and forecasting methods,
• gain an analytical approach to solving economic problems that can applied to the field of economic practice.
Knowledge:
Successful graduates of the course will gain knowledge of quantitative analysis and basics of prognostic approaches in marketing, primary and secondary data sources for trade and marketing, how to evaluate qualitative and quantitative data, application of software products in processing analyzes, drawing conclusions from the implemented analytical procedures, which they can apply in decision-making in various areas of economic practice and will use them appropriately in the study of other subjects and the processing of final theses.
Skill:
The graduate is able to implement, take steps to perform a quantitative analysis in the field of trade and marketing, apply appropriate methods of analysis of qualitative and quantitative data of the primary resp. secondary research, uses a suitable statistical software product in solving analyzes, draws relevant conclusions from the applied quantitative procedures. The student applies the acquired theoretical knowledge to the practical solution of specific problems in the field of quantitative analysis and elementary forecasting.
Competence:
After completing the course the student is able to solve and analyze problems related to the application of one- and multivariate quantitative methods for analysis in marketing and business, assess the context of used quantitative methods, can think analytically, apply creative thinking in obtaining and processing relevant data, can orient in basic databases for the selection of secondary research indicators, to carry out quantitative analysis and evaluate its conclusions, to present conclusions and recommendations for the following periods in an appropriate manner.