International Tourism (in English)

Syllabus

1. Development of international tourism in political and economic contexts in the countries of Central and Eastern Europe. Political decisions and their impact on international tourism 2. International tourism and the position of world destinations in terms of arrivals and incomes. New destinations, the perspective of the so-called white places at tourism map. Presentation of international tourism. The most important countries on the world tourism market 3. Risks in tourism. Risk report from the World Forum in Davos and its application to the conditions of international tourism. Economic, environmental, geopolitical, social, technological risks. 4. World Tourism Organization (UN WTO). Competences of the UN WTO. UN WTO: what we do. The Global Code of Ethics. 5. Tourism policy. Tourism in 2030 - Agenda. Sustainable development goals 6. Competitiveness of destinations on the international tourist market. Criteria, evaluation according to the official report. Evaluation of selected criteria in the Slovak Republic and in selected countries. (V4, Leading tourist most visited countries, etc.). The main criteria: tourism policy, tourism priority, government support for tourism. 7. European Union and tourism, institutional arrangements, strategy for the development of tourism in the EU. Europe as the world's leading tourism destination - a new policy framework for European tourism 8. Long-term EU programs for tourism development. European Capital of Culture. EU support. Interconnection of ECE management at the level of the EU, state, specific ECE destination. Current ECE 9. Long-term EU programs for tourism development. European excellent destination (EDEN). Basic principles of EDEN. Topics for EDEN. Current destinations in EDEN. 10. Cross-border and interregional cooperation in tourism. Sources of funding. Involvement of Slovak regions in cross-border and interregional cooperation with an emphasis on tourism The Danube River Basin with the international importance of tourism. 11. Foreign investment and tourism. Conditions for foreign investments in the Slovak market in general. Specifics in relation to travel and tourism infrastructure development. Analysis of conditions for foreign direct investment in selected countries with the specification of FDI in tourism. 12. Investments in brownfields for tourism needs. Implemented projects abroad. Good practice, case studies on the implementation of brownfields or blackfields projects for the needs of tourism in the Slovak Republic 13. Intercultural dimensions of the human factor in the international tourism market. Requirements for professional equipment adaptability in the offer on the international tourism market. Professional development of employees in international companies. Specific examples based on the study of annual reports of selected international hotel chains, airlines.