Technique of Creating Products in Tourism (in English)

Syllabus

1. Theoretical starting points for operations in the processes of realization of provided services, which are part of tourism products. Basic and additional services included in the package product. 2. Air transport. Fundamental changes in air transport in the recent period. Categorization of passenger air carriers with emphasis on the range of services provided and their specifics. Air transport contracting for organized tourism. 3. Catering services in air transport and their contracting. Air transport product distribution. Transport values in air transport. 4. Algorithm of preparation of airline charter flights in practice. Preparation, implementation, evaluation of the season. Costs involved in the implementation of charter flights. Calculation of the charter air transport product. 5. Railway and coach transport. Institutional security, their incorporation into the package product from the aspect of passenger transportation as well as experience. Specifics of contracting in organized tourism. 6. Water transport and its use divided into river and sea transport. Requirements for transport companies from the aspect of permission to sail, berthing in ports in practice. Caring for passengers during the voyage and while the ship is anchored. Contracting of various types of water transport services for the purposes of organized groups. 7. Contractual provision of accommodation capacities for the purposes of organized groups. The need to coordinate accommodation with transfers and other activities of the organized group. Early check-in, late-check-out, options for alternation of paid catering services. 8. The importance of the diversity of the offer of attractions included in the package product and their classification. Entrance prices, their differentiation according to the size of the organized group, or special requirements of the client. An entrance package consisting of a set of attractions. 9. Guide services. Legal framework for guiding activities. Specifics of individual positions. Economic aspects. Salary of the guide and per diem according to the law. Certified guides for defined attractions/destinations. 10. Factors for choosing suitable catering establishments for the purposes of organized groups abroad. Principles of setting up courses in selected countries in terms of local specifics. 11. Client insurance in the tourism industry. Components of comprehensive travel insurance and its financial limits. Obligations of the insured, insurance company, exclusions from insurance. Financial relations between the travel agency and the insurance company. Algorithm for solving an insurance claim. 12. Finalization of the created product package from the marketing aspect. Creation of digital content on social networks. Legislative restrictions. Software tools needed to create digital content. 13. Product development, its distribution, and marketing communication in the tourism destination. Collaboration in the creation of the destination's product. Distribution of the destination’s product. Marketing communication of the tourism destination.