Travel and Tourism Management (in English)

Syllabus

1. Tourism Management: Basic Foundations. Theoretical aspects of tourism management. The character of a destination from the perspective of an extended tourism product – product management in tourism. 2. Destination Management in Tourism. Characteristics, functions, and roles of destination management and marketing organizations. 3. State Tourism Policy following the Slovak Government's Program. Coordination of state policy from the perspective of destination management. Strategic tourism management in Slovakia. Tourism development strategy in Slovakia. 4. Executive Competencies of the Slovak State Administration in Tourism. National marketing organization – Slovakia Travel. 5. Risks in Tourism. Report on current risks according to the World Economic Forum and its application to international tourism conditions. Economic, environmental, geopolitical, social, and technological risks. Risks that have recently manifested in international tourism. 6. Crisis Management in Tourism Destinations. Economic, environmental, social, and health risks; informational and technological risks; risks related to tourism services. 7. International Management in Tourism. Internationally significant tourism organizations, their competencies, roles, and place in international tourism management. 8. Competitiveness of Destinations as a Fundamental Pillar of Success. Evaluation of competitiveness at international and national levels. Assessment of selected criteria with a focus on tourism policies and priorities in Slovakia and abroad. 9. Modeling Tourism Country Efficiency. Selected methods for evaluating efficiency as a basis for a robust assessment of the competitive position of countries. 10. The European Union and Tourism. Institutional support and strategic development of tourism in the EU. Europe as a leading global tourism destination. Support for regions through ESIF – involvement of Slovak regions in cross-border and interregional cooperation with a focus on tourism. 11. Foreign Investments and Tourism. General conditions for foreign investments and their specifications in building tourism infrastructure and suprastructure. Analysis of conditions for foreign direct investments (FDI) in selected countries, with a focus on tourism. 12. Investments in Brownfields for Tourism Needs. Implemented projects abroad. Best practices, case studies on brownfield or blackfield project implementation for tourism purposes in Slovakia. 13. International Tourism Management in the Context of Paradigm Shifts. Future development trajectories and their impact on changes in tourism management.