Viniculture in Tourism

Teaching results

By completing the course, the student will gain knowledge, skills and competences that will enable him/her to understand the world of wines, think critically and apply the acquired theoretical knowledge in the field of viniculture. Wine can be perceived as a drink that is not missing at business meetings, corporate events, informal discussions with business partners, and is also a motivational factor to travel for tourism participants. The course will be taught by applying project-based learning method in cooperation with experts from wine market, either in the form of their participation in workshops or students' participation in excursions. Students will work in teams.
Knowledge
By completing the course the student will gain theoretical knowledge in the field of viniculture and the world of wines. Student will be able:
- to understand wine as a product that is produced in defined wine-growing regions,
- to analyze and assess the current situation on the wine market,
- to understand and identify current trends in the wine market,
- to understand specifics of the marketing mix applied in the wine market,
- to evaluate the quality of wines and the principles of pairing food and wine.
Skills
The student applies the acquired knowledge in the proposal and creation of a marketing communication concept, preparation and implementation of the final event - a wine festival. In this way, s/he will acquire competencies and skills for organizing events in the field of viniculture and their marketing support. The course enables to develop the student's critical thinking and problem-solving skills, their ability to cooperate and work in a team, and also their creativity, imagination and organizational skills.
Competences
The course enables the development of communication and digital competencies of students, as well as their initiative and entrepreneurship.