Family Business in Tourism

Teaching results

Knowledge
By completing the course, students will learn to understand the theoretical foundations of family business issues. They understand the context of the origin, existence, specifics of family business in tourism and the reason for the need to develop a succession plan and family institution. They realize the need to set up a family council in a family business. They understand the importance of internal communication in resolving conflicts in a family business. They will get acquainted with the importance of building a family business brand in tourism and the reason why to design modern online communication tools for brand visibility in the market. They understand the reason for the need for stable development of family business in tourism in Slovakia.
Skills
Students will be able, in the case of successful completion of the course, to combine knowledge and skills acquired through the study of the course and can systematize and apply them in the establishment of a family business. They know how to combine the knowledge and skills acquired by studying the subject and be able to systematize and apply them when applying in an existing family business. They apply appropriate tools to promote the "family business" brand in the tourism business. They are able to independently develop selected business competencies such as critical thinking, creativity, willingness to take risks and make important decisions necessary for employment, family business and also for continuing further education at the managerial level.
Competences
The acquired competencies will enable graduates to actively use concepts related to family business and to master their context, nature and principles of family business in tourism. They can create a succession plan and at the same time understand the importance of the construction of its individual parts. They can process a family institution and argue its individual parts. They can look for examples of good practice in social-emotional capital and socially responsible behavior of family businesses operating in the tourism industry. They will be able to identify and analyse the problems that burden family businesses in tourism in Slovakia. They can identify opportunities for stable development of family business in tourism. They improve their analytical and presentation skills and the ability to work in a team. They will learn the basic rules of successful presentation, compile and present a quality presentation to the audience, convincingly argue and defend the proposed project (case study).