Attractions in Tourism

  • Credits: 8
  • Ending: Examination
  • Range: 2P + 4C
  • Semester: summer
  • Year: 2
  • Faculty of Commerce

Teachers

Included in study programs

Business Activities in Tourism and Services

Teaching results

Knowledge
After completing the course, the student should be able to understand a wide and diverse range of attractions in tourism, understand the specifics of the offer of tourist attractions with regard to motivation and demand of tourists and be familiar with the specifics and conditions of business in selected types of attractions.
Skills
In relation to skills, the student should be able to demonstrate skills in assessing the attractiveness of the area for tourism and apply know-how related to the application of tools for sustainable use of tourism attractions and socially responsible management.
Competences
In relation to competencies, the student should be able to use knowledge in the specifics of business and offer tourism attractions in solving practical assignments and complex case studies as well as knowledge and skills in designing an attractive sustainable product taking into account natural and / or civilizational conditions and trends in tourism.

Indicative content

Classification and diversity of attractions in tourism, which can be a precondition for providing targeted services for tourists or support services to key tourism products. Specifics of a sustainable offer of attractions in tourism and of business in these diverse activities.

Support literature

Základná literatúra:
1. MICHÁLKOVÁ, A. - KUBIČKOVÁ, V.: Rozvoj cestovného ruchu v destinácii. České Budějovice: Vysoká škola evropských a regionálních studií, 2022. ISBN 978-80-7556-108-4
Odporúčaná literatúra:
1. INESON, E. - HONG TAI YAP, M. - NIȚĂ, V.: International Case Studies for Hospitality, Tourism and Event Management Students and Trainees, Iași: Editura Tehnopress, 2023, 88 s. ISBN 978-606-687-509-7
2. JAROLÍMKOVÁ, Liběna. Atraktivity a produkty cestovního ruchu [online]. Praha: VŠE Praha., 2017. Dostupné na: https://kcr.vse.cz/wp-content/uploads/page/319/Atraktivity-a-produkty-cestovn%C3%ADho-ruchu.pdf
3. NGWIRA, Cecilia a KANKHUN, Zandivuta. What attracts tourists to a destination? Is it attractions?. African Journal of Hospitality, Tourism and Leisure, [online]. Volume 7 (1) - (2018). ISSN 2223-814X. Dostupné na: https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_14_vol_7__1__2018.pdf
4. NOVARLIA, Irena. Tourist Attraction, Motivation, and Prices Influence on Visitors' Decision to Visit the Cikandung Water Sources Tourism Object. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) (online). Volume 5, No 3, August 2022, Page: 25400-25409. e-ISSN 2615-3076. p-ISSN 2615-1715. Dostupné na: https://doi.org/10.33258/birci.v5i3.6586
5. WIEZIK, Michal., NIŇAJOVÁ, Iveta., ŠVAJDA, Juraj., ELEXOVÁ, Ľudmila. Koncept prírodného turizmu [online]. AEVIS, n.o., 2019 Dostupné na: https://www.aevis.org/wp-content/uploads/2019/11/koncept_prirodneho_turizmu_v2_final-1.pdf

Syllabus

1. Attractions in tourism, their importance and function in tourism, classification of attractions 2. Natural conditions for attractions in tourism, suitability of the environment for tourism 3. Created conditions for attractions in tourism (civilization prerequisites). Passportization of attractions in tourism. 4. Trends in tourism, specifics of demand 5. Offer of attractions in tourism, organizational provision of the offer of attractions, specifics of business 6. Possibilities of financing the creation, maintenance and development of attractions in tourism. 7. Sustainable use of attractions in tourism 8. Value and evaluation of attractions in tourism, attractiveness of the area 9. Transformation of attractions into experiential tourism, experiential economy in tourism. Management of adrenaline (adventure) tourism attractions, safety and health protection of tourists 10. Management of natural environment attractions, soft tourism, eco tourism 11. Management of cultural and social attractions 12. Management of entertainment and infrastructural attractions 13. Management of attractions of selected non-traditional forms of tourism

Requirements to complete the course

40 % semester project;
60 % examination

Student workload

Total: 208 hours
Lectures: 26 hours
Seminars: 52 hours
Individual preparation for seminars: 26 hours
Processing of the semester project: 52 hours
Individual preparation for the examination: 52 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 09.02.2023

Date of the latest change: 03.03.2024