Management of Medical and Spa Tourism (in English)
- Credits: 3
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 1
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Knowledge
The student would gain knowledge about the Management of medical tourism and spa tourism. The
aspect of the specification by the connection of the tourism and medical or spa care in the form of
the partnership by the realization of the offer.
Competence
The student will be able to manage the cooperation of all stakeholders: healthcare facility, spa
facility, insurance company, tourist agency. The student has ability to create package product with
content and to manage communication processes, sale processes B2C communication processes
and cooperation with the foreign purchasers B2B.
Skills
The student would be able to manage the medical tourism facilities and spa tourism facilities. In
respective. Selected tourist facilities (Accommodation, Catering). In the foreign partnership he will
be able to communicate with out the language obstacle.
Indicative content
The subject Management of medical and spa tourism offers to student knowledges from the
historical development of the health and medical tourism. The medical and spa tourism demand is
created by its own stakeholders. The student will gain financial knowledge management, payment
in medical and spa tourism, client motivation by the product selection,
creation of medical and spa tourism product. Catering services, guide persons services product,
medical and spa tourism localization suppositions, medical and spa tourism development trends
with real example – excursion.
Support literature
DeMicco J.F., Weis S.Medical Tourism and Wellness. Palm Bay, Florida: Apple Academic Press.
2017. 480 s. ebook ISBN 9781315365671
Smith M., Pucyko L. Health Tourism and Hospitality. London : Routledge. 2014. 224 s.
ebook ISBN 9780203083772
Syllabus
1. History of medical tourism, core product with offer of medical services 2. History of spa tourism, core product with offer of spa services 3. The creation of medical and spa tourism product by its stakeholders. The suppositions for the cooperation. 4. The medical and spa tourism financial management. Multi sources financing. Clients own financial sources. The healthcare insurance company – cooperation possibilities. 5. The client motivation by the selection of medical tourism and satisfying his own needs. The offer of the specifical additional medical services of product package. 6. The client motivation by the selection of spa tourism and satisfying his own needs. The offer of the specifical additional spa services of product package. 7. The creation of medical tourism product package. Basic services - transport, accommodation, catering. 8. The creation of spa tourism product package. Basic services - transport, accommodation, catering. 9. The creation of the gastronomical offer for medical tourism clients. 10. The creation of the gastronomical offer for spa tourism clients. 11. The part of the offer in medical and spa tourism – special package for the guide persons. 12. The environment and its localization suppositions for medical and spa tourism. The possibilities of leisure time activities with target of hospitality and entertainment. 13. The medical and spa tourism development trends. The real example, good practice in the selected Slovak republic spas – Excursion.
Requirements to complete the course
20 % Continual written work
20 % Semester work
60 % Oral examination
Student workload
Workload: 78 hours
Participation in seminars: 26 hours
Preparation for the processing of the semester project in the form of a professional excursion in specific spas: 16 hours
Processing of the semester project: 12 hours
Exam preparation: 24 hours
Language whose command is required to complete the course
English
Date of approval: 06.03.2024
Date of the latest change: 30.03.2023