Collaborative Economics in Accommodation and Transport Services (in English)
- Credits: 4
- Ending: Examination
- Range: 4C
- Semester: summer
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Knowledge
Students will identify the characteristics of P2P platforms and the emergence of new business models in tourism, explain the economics of the P2P platforms in the accommodation and transport sector in terms of pricing and product/service offerings, recognize the implications of the P2P platforms in accommodation and transport sector of the economy for consumers and businesses in tourism, illustrate the main regulatory issues related to platform-based markets, reflect upon and synthesize the complex forces behind the rise of the collaborative economy and disruptive innovations, critically evaluate the range of products based on the P2P platforms in accommodation and transport sector, critically assess the positive and negative impacts of the P2P platforms in accommodation and transport sector, analyze the impact the P2P platforms in accommodation and transport sector upon consumer behaviour
Competencies
Students will demonstrate an understanding of key theoretical concepts of the P2P platforms in the accommodation and transport sector, familiar with the P2P platforms of accommodation and transport sector of in tourism, familiar with hallmark, breakthrough examples of the P2P platforms in the accommodation and transport sector of the economy, familiar with the central principles (ethical, regulatory, legal) impacting on the tourism sector. Students gain essential professional, managerial, and social competencies for solving tasks in the field of collaborative economy platforms.
Skills
Work effectively as a team member, access, select and synthesize data from library and internet sources to achieve a given purpose, demonstrate personal, practical, intellectual skills and knowledge required to perform effectively in the workplace.
Indicative content
This module will provide participants with opportunities to discuss the concept of the P2P platforms in the accommodation and transport sector of in tourism, analyze the P2P platforms in the accommodation and transport sector of the collaborative economy and approaches to them in tourism, outline how the P2P platforms in accommodation and transport sector of impacts existing processes in tourism and shapes new tourism trends, assess some of the regulatory and economic implications of the collaborative economy in accommodation and transport sector, investigate and sketch out what the future holds for the platform economy in tourism.
Support literature
DREDGE, D., GYIMÓTHY S. 2017. Collaborative Economy and Tourism. Springer International Publishing. 323 p. ISBN 978-3-319-51797-1. XIV, 323.
OSKAN, J. O. 2019. The future of Airbnb and the “Sharing Economy”. 192 s. Channel View. ISBN 1845416724.
FISMAN, E. 2019. The Sharing Economy and the Relevance for Transport. Paperback ISBN: 9780128162101. ScienceDirect. 155 p. eBook ISBN: 9780128162118
REINHOLD, S., DOLNICAR, S. 2021. Sharing economy, collaborative consumption, peer-to-peer accomodation or trading of space? In S. Dolnicar. (Ed.) Airbnb before, during and after COVID-19. University of Queensland. DOI:
https://doi.org/10.6084/m9.figshare.14195945
Syllabus
1. Introduction to the system of the collaborative economy. Drivers of and barriers to collaborative consumption. Benefits and concern of the collaborative economy (CE). 2. Accommodation Economy P2P (size, trends, development) 3. Components of the P2P accommodation economy (platforms, providers, guests) 4. Price determinants of CE-based accommodation rental. 5. The P2P Accommodation economy. Opportunities for the Destination. Challenges for the Destination. 6. Recommendation for sustainable P2P accommodation (Conducting rapid diagnostic assessment, intervention and standards, digital skills, mobile banking support, implementing product development, marketing, monitoring) 7. P2P Transport P2P (size, trends, development). 8. Components of the P2P Transport (platforms, providers, guests) 9. Price determinants of CE-based transport services. Licensing. Time savings and increased productivity 10. The P2P Transport. Opportunities for the Destination. Challenges for the Destination. 11. Recommendation for sustainable P2P transport. Environmental effects: Lower emissions and freed up space 12. Platform responsibility and liability for the performance of the P2P transaction in accommodation and transport. 13. Economic Competitiveness and Security & Safety for P2P accommodation and transport. Current EU tourism policy.
Requirements to complete the course
Active participation in teaching 10%
Elaboration and presentation of a team project 30%
Final written exam 60%
Student workload
Total study load (in hours): 104
Attendance at seminars: 26 hours
Preparation for seminars: 26 hours
Elaboration of the student team project: 52 hours
Language whose command is required to complete the course
English
Date of approval: 06.03.2024
Date of the latest change: 22.05.2022