Territorial Analyses in International Business (in English)

Teachers

Included in study programs

Teaching results

Students will possess following abilities:
- understanding of current trends in the territorial structure of international trade and foreign direct investment, export potential in non-OECD countries,
- on macroeconomic approaches to the assessment of foreign markets with export / import potential,
- on specific foreign markets which, due to the specifics of the macro-environment, are problematic for the foreign trade activities of small and medium-sized enterprises,
- on the system and possibilities of using economic diplomacy services for small and medium-sized enterprises,
- trade practices and specifics in the institutional organization of foreign trade of promising export markets.
Students will obtain following skills:
- use publicly available as well as paid databases in the field of international trade and identify the potential of foreign trade activity (export or import) in a specific territory,
- work with platforms for foreign trade business opportunities at the international level,
- process a basic survey of potential suppliers and customers together with a price analysis in a specific foreign market through an e-commerce platform,
- independently prepare analytical material (economic information on the territory) on the specifics of foreign trade or investment activity in a specific foreign market with an emphasis on opportunities and risks.
Students will gain following competences:
- having taken into account the specifics of foreign markets in foreign trade activities (economic, institutional, legislative and regulatory, monetary, cultural, religious, etc.),
- orientation in advanced databases of international trade statistics (OECD, ITC, WTO, UNCTAD, etc.) as well as analytical materials of fundamental importance in the field,
- work at managerial level with studies and materials related to territorial specificities,
- based on facts and data, argue factually and think in the context of the preparation and implementation of a business case in the markets of selected third countries,
- critical evaluation, synthesis of theoretical knowledge and interpretation of analytical outputs,
- communication and presentation of the results of a comprehensive analysis of foreign territory.

Indicative content

Territorial structure and current trends in the development of international trade. The system (model) of economic diplomacy and the use of its services by small and medium-sized enterprises. Foreign trade characteristics, trade practices and specifics of the territory of the PRC, the Russian Federation, Brazil, India, Japan, South Korea, the Arab countries and the countries of Southeast Asia. Implementation of the specifics of the territory and the structure of foreign trade for the export / import plan into the given territory

Support literature

GASPAR, Julian, KOLARI, James et al. Introduction to Global Business: Understanding the International Environment & Global Business Functions. Cengage Learning; 2nd edition (January 1, 2016). 2016. 432 pp. ISBN-13 : 978-1305501188.
ZÁBOJNÍK, Stanislav, Denisa ČIDEROVÁ a Daniel KRAJČÍK. Competitiveness in International Business. Praha: Wolters Kluwer ČR, 2020, [298 s.]. ISBN 978-80-7676-006-6.
VERBEKE, Alain et al. Contemporary International Business in the Asia-Pacific Region
by Publisher : Cambridge University Press (April 2, 2019). Paperback: 526 pages.
ISBN: 110862068X
KOUZNETSOV, Alex. Entry Strategy of Foreign SMEs in Emerging markets. Lambert Academic Publishing
LAP. 2011. 396 strán. ISBN-10 : 9783846593370
HILL, Ch. International Business. Competing in the Global Marketplace. McGraw-Hill Education Ltd. ISBN: 91805748121-29744088, 2020.
KRUGMAN, R. Paul - OBSTFELD, Maurice - MELITZ, J. Marc. International trade: Theory and policy. Pearson Education Limited, 2018.
ITC (International Trade Centre). ITC Market Analysis Tools Portal. 2021. Available online on: https://marketanalysis.intracen.org/en

Syllabus

1. Conventional statistics of international trade, current territorial structure and trends in the development of international trade. 2. The system (models) of economic diplomacy and the use of its services by small and medium-sized enterprises. 3. Economic and trade characteristics of China, specifics of its market and business practices. Business perspectives in this territory. Critical assessment of a corruption in foreign trade and currency manipulation effects. 4. Economic and trade characteristics of the Russian Federation, the specifics of its market and business practices. Business perspectives in this territory. Critical assessment of the sanctions´role in international business and their impact on foreign markets. 5. Economic and trade characteristics of Brazil, specifics of its market and business practices. Business perspectives in this territory. Perspective of economic integration for an export potential. 6. Economic and trade characteristics of India, specifics of its market and business practices. Business perspectives in this territory. 7. Economic and trade characteristics of Japan, specifics of its market and business practices. Business perspectives in this territory. 8. Economic and trade characteristics of J. Korea, specifics of the market and business practices. Business perspectives in this territory. 9. Economic and trade characteristics of the selected Arab country, the specifics of its market and business practices. Business perspectives in this territory. Islamic banking. 10. Economic and trade characteristics of the selected ASEAN country, specifics of its market and business practices. Business perspectives in this territory. 11. Economic and trade characteristics of Ukraine, specifics of its market and business practices. Business perspectives in this territory. 12. Economic and trade characteristics of Indonesia, specifics of its market and business practices. Business perspectives in this territory. 13. Economic and trade characteristics of the selected African country, specifics of its market and business practices. Business perspectives in this territory and region.

Requirements to complete the course

10% active participation within seminars
30% semester work and its presentation
60% final exam

Student workload

Total: study load 6 credits x 26 h = 156 hours
Separate study load for individual educational activities:
Attendance at lectures: 26 hours
Attendance at seminars: 26 hours
Preparation for seminars: 13 hours
Preparation for the semester work: 39 hours
Preparation for the final exam: 52 hours

Language whose command is required to complete the course

English

Date of approval: 11.03.2024

Date of the latest change: 18.01.2022