Territorial Analyses in International Business

Teaching results

Students will possess following abilities:
- understanding of current trends in the territorial structure of international trade and foreign direct investment, export potential in non-OECD countries,
- on macroeconomic approaches to the assessment of foreign markets with export / import potential,
- on specific foreign markets which, due to the specifics of the macro-environment, are problematic for the foreign trade activities of small and medium-sized enterprises,
- on the system and possibilities of using economic diplomacy services for small and medium-sized enterprises,
- trade practices and specifics in the institutional organization of foreign trade of promising export markets.
Students will obtain following skills:
- use publicly available as well as paid databases in the field of international trade and identify the potential of foreign trade activity (export or import) in a specific territory,
- work with platforms for foreign trade business opportunities at the international level,
- process a basic survey of potential suppliers and customers together with a price analysis in a specific foreign market through an e-commerce platform,
- independently prepare analytical material (economic information on the territory) on the specifics of foreign trade or investment activity in a specific foreign market with an emphasis on opportunities and risks.
Students will gain following competences:
- having taken into account the specifics of foreign markets in foreign trade activities (economic, institutional, legislative and regulatory, monetary, cultural, religious, etc.),
- orientation in advanced databases of international trade statistics (OECD, ITC, WTO, UNCTAD, etc.) as well as analytical materials of fundamental importance in the field,
- work at managerial level with studies and materials related to territorial specificities,
- based on facts and data, argue factually and think in the context of the preparation and implementation of a business case in the markets of selected third countries,
- critical evaluation, synthesis of theoretical knowledge and interpretation of analytical outputs,
- communication and presentation of the results of a comprehensive analysis of foreign territory.