International Business Strategy (in English)

Teachers

Included in study programs

Teaching results

Students will possess following abilities:
- to understand latest trends in internationalization and globalization of business environment andtheir impact on management of international companies,
- to understand the basic fundamentals of international success: strategic capability, partnershipcapability, staffing capability, learning capability and organizational capability,
- to understand how to use research methods for identifying best practices significant for managinginternational companies.
Students will obtain following skills:
- to apply best practices from the course in decision-making process of international companies,- to apply problem-solving procedures in international companies, to evaluate the strategy and applied management tools and their accuracy in real cases,
- to choose right methods for evaluating and choosing their strategic partners,
- to judge the best ways for managing international staff in real cases and to get the ideas for creationof knowledge management systems in the companies, - to apply selected research methods at their work.
Students will gain following competences:
- critical and analytical thinking related the right choice of foreign market, suitable method offoreign market entry, option of a suitable strategy and fitting management tools for an international success,
- diagnostic and systematic thinking when evaluating each step of internationalization and wayshow progress including the potential contribution of strategic partners and international staff, - creative thinking, creation of the paper based on the right research method, its discussion and defense within the study group, and in discussion with the course teacher.
- readiness for discussion, correct and factual argumentation, presentation of the results of ownresearch or project within the seminar work, its defense in a discussion with the teacher and colleagues in their own study group.

Indicative content

International business strategy and foreign direct investment in era of globalization. Changing pattern of FDI in 21st century. Managing international strategic partnerships, alliances, joint ventures, mergers and acquisitions. International human resource management as a success factor of international companies. Knowledge from internationalization processes and its management in international companies. Changes in international business strategy and management of the companies in post-covid era.

Support literature

Books:
1. FERENČÍKOVÁ, Soňa. a kol. Stratégia medzinárodného podnikania. Bratislava: Ekonóm 2021, ISBN 9788022548984
2. VERBEKE, Alan – LEE, Ian International Business Strategy. Cambridge : UP 2021, ISBN9781108738378
3. FERENČÍKOVÁ, Soňa. a kol.: Rast inovatívnosti a konkurencieschopnosti SR pre zahraničných investorov v postcovidovej deglobalizačnej fáze z hľadiska tvorby a transferu znalostí. Bratislava: Ekonóm 2024, ISBN 978-80-225-5197-7
Articles:
1. ANDERSEN et al. (FERENČÍKOVÁ, Soňa). Careers in Context: An International Study of
Career Goals As Mesostructure between Societies' Career-Related Human Potential and Proactive Career Behaviour. In Human Resource Management Journal. - Chichester : Wiley-Blackwell.
ISSN 1748-8583, 2020, vol. 30, no. 3, pp. 365-391 online.
2. SCHUH, Arnold. Investment Attractiveness of Central and Eastern Europe for Western
Multinational Firms in the Post-COVID-19 Era. COVID – 19 and International Business – Change of Era. Edited by Marinov, M., Marinova, S. Routledge 2021, pp. 339 – 348
3. FERENČÍKOVÁ, Soňa - KRAJČÍK, Daniel - ZÁBOJNÍK, Stanislav. The Value of Reverse Knowledge Transfer: Case of Austrian Bank in Slovakia. - Registrovaný: Scopus, Registrovaný: Web of Science. In Journal of Eastern European and Central Asian Research. - Saint-Louis : IEECA ̶ Istitute of Eastern Europe and Central Asia. ISSN 2328-8272, 2023, vol. 10, no. 5, pp. 764–772.
4. FERENČÍKOVÁ, Soňa - GRACHOVÁ, Dagmar. Shared Service Centers in the Central and Eastern Europe: Literature Review. - Registrovaný: Scopus, Registrovaný: Web of Science. In Journal of Eastern European and Central Asian Research. - Saint-Louis : IEECA ̶ Istitute of Eastern Europe and Central Asia. ISSN 2328-8272, 2024, vol. 11, no. 2, pp. 188-201.

Syllabus

1. VUCA world, internationalization, pandemic, globotics, digitalization: the implications forforeign-invested companies. 2. Trends in international business strategies: selected attitudes and dimensions. 3. Regionalization and Central and Eastern Europe in strategies of multinational corporations. 4. International strategic partnerships: alliances and joint ventures. 5. Critical issues of managing strategic partnerships. 6. International strategic partnerships: cross-border mergers and acquisitions. 7. Critical issues of managing cross-border mergers and acquisitions. 8. Due diligence in preparation of cross-border mergers and acquisitions. 9. Valuation and best practices from cross-border mergers and acquisitions. 10. International staffing: expatriation and localization in post-covid era. 11. Motivation and performance management in international context. 12. Talent and career management in multinational corporations. 13. International strategy of a selected Slovak company: lessons learned.

Requirements to complete the course

30 % active participation in the educational activities and case study discussions
20 % seminar paper
50 % final exam

Student workload

Total: study load 7 credits x 26 hours = 182 hours
Separate study load for individual educational activities:
Participation - lectures: 26 hours
Participation - seminars: 26 hours
Preparation for seminars: 30 hours
Seminar paperwork: 30 hours
Preparation for final exam: 70 hours

Language whose command is required to complete the course

English

Date of approval: 12.03.2024

Date of the latest change: 28.03.2025