Business in the Practice 1 - HORECA
- Credits: 4
- Ending: Examination
- Range: 2C
- Semester: summer
- Year: 2
- Faculty of Commerce
Teachers
Included in study programs
Teaching results
Knowledge:
Students will gain the ability to understand and analyze the basic processes taking place in the
entities of economic operations in the field of trade, marketing, international trade and business,
tourism and services. They will gain knowledge about the analysis of the environment in which the
entities operate. They will gain knowledge about ways and approaches to solving various situations
associated with the normal operation of for-profit and non-profit sector organizations.
Practical skills:
Students will be able to apply enterprise policy tools in the specific conditions of the selected entity
of economic operations. They acquire the ability to decide and propose solutions to projects and
problems at the operational and tactical level. They will be able to critically evaluate alternative
solutions to problems in trade, marketing, international trade, tourism and services.
Competencies:
Students will gain the ability to search and analyze the data needed for a selected subject of
economic practice, the ability to design alternative development scenarios, the ability to use analysis
and synthesis. They can divide the tasks of teamwork at the operational and tactical level of the
selected subject of economic operations.
Individual knowledge, practical skills and competencies may differ according to the profile of the
graduate and the educational goals of the study program in which the subject is taught.
Indicative content
Getting familiar with a selected entity of economic operations, business and production company,
service company, embassy of the Slovak Republic abroad, tourism company at the national
and international level. Marketing environment. Analysis of market opportunities also in the international context in the segment of trade, marketing, international trade, international business, tourism and services.
Support literature
1. Hanuláková, E. a kol. Marketing – ľudia, nástroje, trendy. Bratislava: Wolters Kluwer, 364s. ISBN: 978-80-571-0438-4.
2. DANESHJO, Naqibullah – HANULÁKOVÁ, Eva. Produkt a inovácie. Košice: Vydavateľstvo Petit s. r. o., 2021. 188s. ISBN 978-80-973836-3-3.
3. TAHAL, Radek. Marketingový výzkum: postupy, metódy, trendy. 2. vydání. Praha: Grada Publishing, 2022. 293 s. ISBN 978-80-271-3535-6.
4. DAŇO, Ferdinand – DRÁBIK, Peter – REHÁK, Róbert – VERNEROVÁ, Dominika. Distribúcia (Distribúcia v marketingu, Distribučný manažment). Bratislava: Vydavateľstvo Ekonóm, 2022. 328 s. ISBN 978-80-225-4962-2.
5. HANULÁKOVÁ, Eva – ORESKÝ, Milan – KUKURA, Marek. Biznis modely – marketing, stratégie, poradenstvo. Bratislava: Vydavateľstvo Ekonóm, 2022. 250 s. ISBN 978-80-7552-275-7.
6. KOTLER, P. ̶ KELLER, K. L. Marketing management. Praha : Grada Publishing, 814 p. ISBN 978-80-247-4150-5. CHÝBA ROK - MAL BY BYŤ 14. VYDANIE Z 2013.
7. ZÁBOJNÍK, Stanislav – ČIDEROVÁ, Denisa. Medzinárodný obchod - repetitórium. Žilina: EDIS-vydavateľské centrum ŽU, 2020. 181 s. ISBN 978-80-554-1722-6.
8. ZORKÓCIOVÁ, Otília a kolektív. Medzinárodný marketing v kontexte najnovších tendencií vývoja. Bratislava: Vydavateľstvo EKONÓM, 2023. 363 s. ISBN 978-80-225-5119-9.
9. KITTOVÁ, Zuzana. Praktikum z európskeho a medzinárodného obchodného práva. Bratislava: Vydavateľstvo EKONÓM, 2022. 193 s. ISBN 978-80-225-5018-5.
10. KAŠŤÁKOVÁ, Elena a kol. Dovozné a vývozné obchodné operácie. Bratislava : Vydavateľstvo EKONÓM, 2022. 219 s. ISBN 978-80-225-5031-4.
11. CHOVANCOVÁ, Božena - MALACKÁ, Viera - ÁRENDÁŠ, Peter - KOTLEBOVÁ, Jana. Investovanie na finančných trhoch. 1. vydanie. Bratislava : Sprint 2, 2021. ISBN 978-80-89710-53-1.
12. Gúčik, M. 2020. Cestovný ruch v ekonomike a spoločnosti. Bratislava: Wolters Kluwer. 456 s. ISBN 9788057102731.
13. KUBIČKOVÁ, Viera a kol. Manažment služieb. 1. vyd. Bratislava: Vydavateľstvo EKONÓM, 2021. 100 s. ISBN 978-80-225-4878-6.
14. BENEŠOVÁ, Dana at al. Analýza trendov v cestovnom ruchu a súvisiacich službách. České Budějovice: Vysoká škola evropských a regionálních studií, 2021. 140 s. ISBN 978-80-7556-090-2.
15. MICHÁLKOVÁ, A. - GÁLL, J. - ÖZOĞLU, M.: Ekonomika cestovného ruchu v regióne - vybrané problémy. Praha : Wolters Kluwer ČR, 2022. 166 s. ISBN 978-80-7676-418-7.
16. NAĎOVÁ KROŠLÁKOVÁ, Monika a kol. Obchodné podnikanie. Bratislava: Vydavateľstvo Ekonóm. 2024.
Syllabus
1. Introduction, course content, conditions for grading of the course. 2. Marketing environment. Getting familiar with the selected entity, state or local government body or diplomatic mission. 3. Getting familiar with the selected entity, state or local government body or diplomatic mission. 4. – 13. Implementation of an internship at departments or workplaces of a selected entity or 4. – 10. Participation in professional training through professional clubs. 11. Consultation on the course of the internship with the teacher / on the continuous processing of the semester work 12. Consultation of the conclusions of the semester work with the employees of the entity. 13. Final presentation of the results of the semester work.
Requirements to complete the course
20% final evaluation by selected companies
80% final presentation of the results of the semester work
Student workload
Total study load: 104 hours
Attendance at seminars: 12 hours
Preparation for seminars: 40 hours
Elaboration of a semester project: 52 hours
Language whose command is required to complete the course
Slovak, English
Date of approval: 06.03.2024
Date of the latest change: 07.03.2024