Innovation Processes in Business and Marketing

Teaching results

By completing the course, students will expand their knowledge and gain new knowledge in the field of creating innovative product processes, supply and distribution systems, business and marketing innovations. They will acquire the latest progressive methods of measuring the innovative performance of the company (BSC, Audit, Competitiveness of the company, Evaluation of innovation potential, SMEs, Supply-customer chain methodology, Methodology of innovation characteristics according to OECD, etc.), possibilities and effects of their practical use and creation more exact models. Such models are based on interconnection resp. integration of corporate development strategies - innovation process - integrated knowledge management according to ISO standards, in order to obtain synergistic effects from the management of the innovation process and increase innovation performance (corporate and society-wide)
Graduates of the course will be able to independently design, formulate and implement appropriate elements of the innovation climate according to organizational structures and the use of synergies in teamwork, the company increases its innovation performance, improves market position, time costs for constantly finding new employees. They can critically analyze, evaluate and synthesize existing and new knowledge about the development of markets and their entities, the ability to draw conclusions and strategic decisions based on scientific analysis.
By completing the course, students will acquire competencies, expand and acquire more accurate knowledge of the theory and methodology of innovation processes in the company and learn the necessary skills and competencies for the management of innovation creation and implementation in general and for specific areas of the industry. The course defines the objects and form of innovation in the company, analyzes the starting points and the course of innovation processes. Completion of the course will enable knowledge of individual theories, methodologies, approaches, methods and models of forecasting, planning, implementation and management, ie comprehensive management of innovations in the intentions of international and European strategic documents and programs, especially EUROPE 2020 and HORIZON 2020.