Strategic Retail Management

  • Credits: 10
  • Ending: Examination
  • Range: 16sP
  • Semester: summer
  • Year: 1
  • Faculty of Commerce

Teachers

Included in study programs

Marketing and Trade Management

Teaching results

To provide students with a set of knowledge about strategic retail management, its character and principles, to understand the role of distribution channel management and the context of the development of retail structures in interaction with the development of society and the economy; comprehensively analyze retail functions and apply management activities to business practice.
Knowledge: to understand the issues of strategic management in retail, its importance, nature and principles, the development of retail in the economy, to understand the trends in changes in retail structures that are becoming important in the market in the implementation of growth strategies and the like.
Competences: ability to work with information - search for it, select it, independently analyze and synthesize with orientation the ability to independently apply the principles and functions of business within the company, predict scenarios for further development of retail.
Skills: ability to verify and evaluate the use of theoretical approaches to supply chain management in the activities of business entities; the ability to apply the instrumentation of trade to a specific example of a business enterprise, critically evaluate the situation, propose solutions to retailer's problems at the tactical and strategic level.

Indicative content

Introduction to strategic retail management. Transformation of retail in Slovakia. Retail Business models. Strategic marketing in retailing. Marketing mix in retailing. Geomarketing. New competitors in retailing. Merchandising a category management.

Support literature

1. KRIŽAN, František - BILKOVÁ, Kristína - KITA, Pavol - SIVIČEK, Tomáš. Transformation of retailing in post-communist Slovakia in the context of globalization. E + M. Ekonomie a management : vědecký ekonomický časopis. – Liberec. 2016, roč. 19, č. 1, s. 148-164.
2. KITA, Jaroslav - KITA, Pavol - KITA, Peter - KOLLÁR, Patrícia - JÁNSKÁ, Michaela. Retail Environment in the Context of Defining Consumption Patterns on the Example of Slovakia. In Studia Ekonomiczne : Zeszyty naukowe Uniwersytetu ekonomicznego w Katowicach. 2019, nr. 384, s. 38-50 online.
3. KITA, Pavol. K niektorým aspektom koncentrácie a konkurencie v oblasti distribúcie v kontexte globalizácie. In Ekonomický časopis : časopis pre ekonomickú teóriu a hospodársku politiku, spoločensko-ekonomické prognózovanie. 2008. 2008, roč. 56, č. 9, s. 912-924.
4. Dhruv Grewal, Dinesh K. Gauri, Anne L. Roggeveen, Raj Sethuraman. Strategizing Retailing in the New Technology Era. Journal of Retailing, Volume 97, Issue 1, 2021, pp. 6-12, https://doi.org/10.1016/j.jretai.2021.02.004
5. Shaphali Gupta, Divya Ramachandran. Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach. Journal of Retailing, 2021, https://doi.org/10.1016/j.jretai.2021.01.008
6. Song Ying, Stavros Sindakis, Sakshi Aggarwal, Charles Chen, Jiafu Su. Managing big data in the retail industry of Singapore: Examining the impact on customer satisfaction and organizational performance. European Management Journal. Volume 39, Issue 3, 2021, pp. 390-400. https://doi.org/10.1016/j.emj.2020.04.001
7. Ya-Jun Cai, Chris K.Y. Lo. Omni-channel management in the new retailing era: A systematic review and future research agenda. International Journal of Production Economics. 2020, Vol. 229, 107729. https://doi.org/10.1016/j.ijpe.2020.107729
8. Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram. Revisiting customer analytics capability for data-driven retailing. Journal of Retailing and Consumer Services, 2020, Vol. 56, 102187. https://doi.org/10.1016/j.jretconser.2020.102187
9. Mark Stieninger, Johannes Gasperlmair, Michael Plasch, Marike Kellermayr-Scheucher. Identification of innovative technologies for store-based retailing – An evaluation of the status quo and of future retail practices, Procedia Computer Science. Volume 181, 2021, pp. 84-92, https://doi.org/10.1016/j.procs.2021.01.108
10. Jing Lin, Xin Ma, Srinivas Talluri, Cheng-Hu Yang. Retail channel management decisions under collusion, European Journal of Operational Research. Volume 294, Issue 2, 2021, pp 700-710. https://doi.org/10.1016/j.ejor.2021.01.046

Syllabus

1. Introduction to strategic retail management. Functions, formats and main players in Slovak retail. 2. Transformation of retail in Slovakia. Transformation of retail in Slovakia. Retail in the Slovak economy. Transformation in retail and its stages. Balance of food and non-food retail in Slovakia. 3. Retail Business models. Retail business models: definition, elements. Factors influencing changes in business models. Types of business models. New tasks for retailers. 4. Strategic marketing in retailing: growth strategies, internationalization of retail, retail brands and market position of the chain 5. Marketing mix in retailing: store location - business zones, pricing, instore marketing, customer relationship management. 6. Geomarketing. The importance of geomarketing. The geographic dimension of marketing data. Geomarketing and retail. Geomarketing in retail marketing strategy. 7. Merchandising a category management. Merchandising mix. Manufacturer brands and store brands. Functions of store brands in the assortement. Category management. 8. New competitors. Vertical strategies of manufacturers. Verticals and vertical retailer.

Requirements to complete the course

40% semester work
60% written exam

Student workload

Workload: 260 hours
Attendance at lectures: 16 hours
Self-study: 84 hours
Elaboration of a semester project: 60 hours
Preparation for the exam: 100 hours

Language whose command is required to complete the course

Slovak, English

Date of approval: 06.03.2024

Date of the latest change: 15.01.2022