Mystery Shopping

Teaching results

By completing the course, students will gain knowledge about the essence of the research method - mystery shopping. They will get acquainted with the forms and process of mystery shopping, as well as the modern form of mystery shopping in the online environment. Graduates will gain knowledge about the possibilities of processing the results of mystery shopping, creative creation of a mystery story and a record sheet.
The successful graduate will be able to carry out mystery shopping for the needs of obtaining data and information that can serve as a basis for improving market position. They will learn to participate in all parts of the mystery shopping process. A successful graduate is competent to comprehensively create as well as implement and evaluate the research method in question. Emphasis is placed on the application nature and implementation in practice.
Graduates of the course will acquire competencies that allow them to apply in the field of marketing, market research, business, but also in managerial positions. Mystery shopping as a research method is a multidisciplinary tool, the knowledge of which increases the competencies of each graduate.