Consumer Psychology

  • Credits: 4
  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 2
  • Faculty of Commerce

Teachers

Included in study programs

Business and Marketing

Support literature

1. Haugtvedt, C., P., Herr, P., M., Kardes, F., R..(2018) Handbook of Consumer Psychology. Routledge.
2. Jansson-Boyd , C (2019) Consumer psychology. Open University Press.

Date of approval: 06.03.2024

Date of the latest change: 17.10.2023