Digital Assitance in Business

  • Credits: 4
  • Ending: Examination
  • Range: 2C
  • Semester: summer
  • Year: 2
  • Faculty of Commerce

Teachers

Included in study programs

Business and Marketing

Teaching results

The graduate of the course will have knowledge of the latest trends in intelligent systems for automation of business processes. They will be able to orientate themselves in digital assistance systems, which will provide personalized and automated service of various services. Understand the benefits of artificial intelligence in communicating with the customer.
After completing the course, the student will acquire skills in the control and creation of automated processes in business practice having a significant impact on the flexibility of communication in the environment of collaboration tools.
The graduate's employment in managerial positions significantly enhances his ability to make full use of the most modern information systems with increasingly sophisticated intelligence, which has an increasing tendency in the assistance of business management.

Indicative content

Basic orientation in the issue of digital assistant’s technology usable in business. Getting acquainted with the various levels of digital assistance from simple conversational automata applicable as the first contact with the customer to communication systems based on artificial intelligence. Team creation of a functional conversation assistant.

Support literature

1. MIKLOŠÍK, Andrej a Martin KUCHTA. Informačné systémy: digitálne technológie v marketingu. Bratislava: EKONÓM, 2017. ISBN 978-80-225-4427-6.
2. SERBÍN, Patrik. Čo je chatbot a aké má využitie? Podnikajte.sk [online]. 19.9.2019 [cit. 2020-01-20]. Dostupné na: https://www.podnikajte.sk/informacne-technologie/co-je-chatbot-vyuzitie
3. Snatchbot.me [online]. [cit. 2020-02-20]. Dostupné na: https://snatchbot.me/
4. SPANO, Martin. Umelá inteligencia v orechovej škrupinke: Stručný úvod do umelej inteligencie, strojového učenia, neurónových sietí, hlbokého učenia a robotov. 2019. ISBN 978-80-570-0680-0.

Syllabus

1. Digital economy, introduction to digital assistance technology, definition of terms 2. Potential uses digital assistance in business 3. Application of virtual assistance tools in interaction with the customer I. 4. Application of virtual assistance tools in interaction with the customer II. 5. Application of virtual assistance tools in interaction with the customer III. 6. Use of voice assistants in the business environment (Alexa, Bixby, Google assistant, ...) 7. Digital assistant - personalized offer of services based on the analysis of customer behavior 8. IoT tools for digital assistants for enterprise smart solutions 9. Digital assistant - automation of business processes I. 10. Digital assistant - automation of business processes II. 11. Digital assistant - automation of business processes III. 12. Machine learning application in digital assistance (IBM Watson, ...) 13. Security of business information in the environment of digital assistant

Requirements to complete the course

40% continuous semester assessment
60% written exam

Language whose command is required to complete the course

Slovak

Date of approval: 06.03.2024

Date of the latest change: 17.10.2021